How to prevent my mail listed as spam in gmail

The eternal struggle against Gmail's spam filters! Here are some tips to help prevent your emails from being marked as spam in Gmail:

  1. Verify your domain: Set up a custom domain (e.g., yourcompany.com) and verify it in Gmail's settings. This helps Gmail recognize your domain and reduces the likelihood of your emails being marked as spam.
  2. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or misleading subject lines. Keep your subject lines short, descriptive, and relevant to the content of your email.
  3. Use a valid "From" address: Make sure your "From" address is a valid, working email address that is easily recognizable as your company's or organization's email address.
  4. Avoid spammy keywords: Refrain from using keywords commonly associated with spam, such as "free," "win," "limited time offer," or "click here."
  5. Use a legitimate "Reply-To" address: Ensure that your "Reply-To" address is the same as your "From" address to prevent confusion and help Gmail's filters recognize your email as legitimate.
  6. Include a clear and concise message: Write a clear, concise, and relevant message that is free of typos and grammatical errors. Avoid using overly promotional language or making exaggerated claims.
  7. Use a valid and recognized sender domain: If you're sending emails on behalf of a company or organization, make sure your sender domain is recognized by Gmail's filters. You can check if your domain is recognized by using Gmail's "Check your domain" tool.
  8. Monitor your email's reputation: Keep an eye on your email's reputation by checking your sender score and domain reputation. You can use tools like SenderScore or Domain Reputation to monitor your email's reputation.
  9. Avoid sending large volumes of emails: Sending large volumes of emails in a short period can trigger Gmail's filters and increase the likelihood of your emails being marked as spam.
  10. Comply with Gmail's policies: Familiarize yourself with Gmail's policies and guidelines for sending emails. Make sure you comply with their policies to avoid having your emails marked as spam.
  11. Use a professional email template: Use a professional email template that is easy to read and understand. Avoid using overly complex or cluttered designs that may trigger Gmail's filters.
  12. Include a clear unsubscribe link: Provide a clear and easy-to-use unsubscribe link in your emails to comply with anti-spam laws and reduce the likelihood of your emails being marked as spam.
  13. Use a legitimate and recognized authentication method: Use a legitimate and recognized authentication method, such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), or DMARC (Domain-based Message Authentication, Reporting, and Conformance), to verify your email's authenticity.
  14. Avoid sending emails to unverified recipients: Avoid sending emails to recipients who have not verified their email addresses or have not opted-in to receive emails from you.
  15. Monitor your email's performance: Monitor your email's performance using tools like Gmail's analytics or third-party email marketing software. This will help you identify any issues or patterns that may be causing your emails to be marked as spam.

By following these tips, you can reduce the likelihood of your emails being marked as spam in Gmail and improve your email deliverability.