How to prospect by mail

Prospecting by mail, also known as direct mail marketing, is a effective way to reach potential customers and generate leads. Here's a step-by-step guide on how to prospect by mail:

Step 1: Define Your Target Market

• Identify your ideal customer: Who are they? What are their needs and pain points?
• Research your competition: Who are they targeting and what are they offering?
• Create a buyer persona: A detailed description of your ideal customer, including demographics, behavior, and preferences.

Step 2: Create a Compelling Offer

• Develop a unique selling proposition (USP): What sets your product or service apart from others?
• Create a clear and concise message: What benefits will your product or service bring to your target market?
• Design an eye-catching mailpiece: Use bright colors, bold fonts, and attention-grabbing graphics to make your mailpiece stand out.

Step 3: Choose the Right List

• Select a list rental service: Companies like InfoUSA, Experian, or Dun & Bradstreet offer mailing lists for rent.
• Choose the right list: Select a list that matches your target market demographics, such as age, income, occupation, or interests.
• Verify the list: Ensure the list is accurate and up-to-date to avoid wasting your time and money.

Step 4: Design and Print Your Mailpiece

• Design a mailpiece that grabs attention: Use a clear and concise headline, and include a compelling image or graphic.
• Choose the right paper and ink: Select a paper that is durable and easy to read, and use ink that is easy to read and won't fade quickly.
• Print and mail: Use a reliable printer and mail service to ensure your mailpiece is delivered promptly and efficiently.

Step 5: Write a Compelling Copy

• Write a clear and concise headline: Grab the reader's attention with a bold and attention-grabbing headline.
• Use a compelling offer: Highlight the benefits of your product or service and what sets it apart from others.
• Include a call-to-action: Encourage the reader to take action, such as visiting your website or calling your office.

Step 6: Follow Up

• Track your results: Use a unique code or tracking number to track the response rate and conversion rate of your mailpiece.
• Follow up with non-responders: Send a follow-up mailpiece or make a phone call to non-responders to encourage them to take action.
• Refine your list: Use the data from your mailpiece to refine your list and target your marketing efforts more effectively.

Additional Tips

• Use a clear and concise subject line: Make sure your subject line is easy to read and conveys the main message of your mailpiece.
• Use a professional tone: Avoid using jargon or overly technical language that may confuse your reader.
• Include a clear and easy-to-read format: Use headings, bullet points, and short paragraphs to make your mailpiece easy to read and understand.
• Use a compelling image: Use an image that is relevant to your product or service and grabs the reader's attention.

By following these steps and tips, you can create an effective mailpiece that grabs the attention of your target market and generates leads for your business.