How to sell services in mail

Selling services through mail can be an effective way to reach potential clients and promote your expertise. Here are some steps to help you get started:

  1. Identify your target audience: Who are the people or businesses that would benefit from your services? Make a list of potential clients and their contact information.
  2. Create a mailing list: You can purchase a list of potential clients or create your own list by collecting contact information from your website, social media, or networking events.
  3. Design a compelling mailer: Create a mailer that grabs the attention of your target audience. This can be a postcard, brochure, or letter that highlights your services and benefits.
  4. Highlight your unique selling proposition (USP): What sets your services apart from others in your industry? Make sure to highlight your USP in your mailer to differentiate yourself from competitors.
  5. Include a clear call-to-action (CTA): Tell your potential clients what action to take next. This could be to visit your website, schedule a consultation, or contact you for more information.
  6. Use a professional tone and design: Make sure your mailer looks professional and is free of errors. Use a clear and concise writing style to communicate your message.
  7. Mail regularly: Consistency is key when it comes to mail marketing. Decide on a regular schedule for sending out mailers and stick to it.

Types of mailers:

  1. Postcards: A postcard is a great way to send a quick message to your target audience. You can include a brief message, a photo, or a special offer.
  2. Brochures: A brochure is a more detailed mailer that can provide more information about your services. You can include testimonials, case studies, or a list of services.
  3. Letters: A letter is a more personal mailer that can be used to build relationships with potential clients. You can include a personalized message, a referral, or a special offer.
  4. Envelopes with inserts: An envelope with an insert can be used to send a more detailed message to your target audience. You can include a letter, a brochure, or a flyer.

Tips:

  1. Use a clear and concise subject line: Make sure your subject line is clear and concise to grab the attention of your target audience.
  2. Use a professional email address: Use a professional email address to send your mailer and make sure it is easy to read and understand.
  3. Include a tracking number: Include a tracking number to track the success of your mailer and see who is opening and responding to your mail.
  4. Follow up with a phone call or email: Follow up with a phone call or email to potential clients who have responded to your mailer to build relationships and close deals.
  5. Monitor and adjust: Monitor the success of your mailer and adjust your strategy as needed. Try different mailers, subject lines, and CTAs to see what works best for your business.

Examples of services that can be sold through mail:

  1. Consulting services: Offer consulting services to businesses or individuals who need expert advice.
  2. Coaching services: Offer coaching services to individuals who need guidance and support.
  3. Marketing services: Offer marketing services such as social media management, content creation, or SEO.
  4. Financial services: Offer financial services such as accounting, bookkeeping, or tax preparation.
  5. Home services: Offer home services such as cleaning, landscaping, or handyman services.

Remember to always follow the rules and regulations of the postal service and to be respectful of your target audience's time and attention.