How to send coupons in the mail

Sending coupons in the mail can be a great way to promote your business, attract new customers, and retain existing ones. Here's a step-by-step guide on how to send coupons in the mail:

Materials needed:

• Coupons (printed or digital)
• Envelopes
• Stamps or postage
• Mailing list (if you're sending to a specific list of customers or prospects)
• Optional: personalized letters or inserts

Step 1: Design and print your coupons

• Create your coupons using a design software like Adobe Illustrator or Canva.
• Make sure to include the following information:
  • Coupon code or offer details
  • Expiration date
  • Terms and conditions
  • Your business name and logo
• Print the coupons on high-quality paper or cardstock.

Step 2: Prepare your mailing list

• If you're sending to a specific list of customers or prospects, make sure it's up-to-date and accurate.
• You can use a spreadsheet or a mailing list software to organize your list.

Step 3: Assemble the mailpieces

• Place one coupon in each envelope.
• Add a personalized letter or insert if you want to include additional information or a special message.
• Make sure to include your return address and any necessary postage.

Step 4: Apply postage

• Use stamps or postage to affix the correct postage to each envelope.
• You can also use a postage meter or online postage service if you're sending a large volume of mail.

Step 5: Mail the coupons

• Take the envelopes to a post office or mail them from your office.
• Make sure to follow the USPS guidelines for mailing coupons and promotional materials.

Tips and best practices:

• Use a clear and concise design for your coupons to make them easy to read and understand.
• Make sure to include a clear call-to-action (CTA) on your coupons, such as "Present this coupon at checkout" or "Use code [code] at checkout."
• Consider using a unique coupon code for each mailing to track the effectiveness of your campaign.
• Keep track of your mailing list and update it regularly to ensure you're sending coupons to the right people.
• Consider using a mail service that specializes in direct mail marketing to help you with the process.

Example of a coupon mailer:

Here's an example of a simple coupon mailer:

• Envelope: White or cream-colored envelope with your business logo and return address.
• Insert: A personalized letter or insert with a message like "Thank you for being a valued customer" or "We appreciate your business and want to show our appreciation with this exclusive offer."
• Coupon: A printed coupon with the following details:
  • Coupon code: 15OFF
  • Offer: 15% off your next purchase
  • Expiration date: 30 days from mailing date
  • Terms and conditions: "One per customer. Not valid with other offers. Expires 30 days from mailing date."
• Postage: A stamp or postage meter with the correct postage for the weight and size of the envelope.

Remember to always follow the USPS guidelines and regulations for mailing coupons and promotional materials.