How to send direct mailers

Sending direct mailers, also known as direct mail campaigns, involves several steps to ensure effective and efficient delivery of your marketing materials to your target audience. Here's a step-by-step guide on how to send direct mailers:

  1. Define your target audience: Identify the people you want to send your direct mailers to. This could be based on demographics, interests, behaviors, or other criteria.
  2. Create your mailing list: Use your customer relationship management (CRM) software, email lists, or purchase a list from a reputable list broker to create a list of potential recipients.
  3. Design your direct mailer: Create a visually appealing and effective direct mail piece that includes a clear message, compelling offer, and a call-to-action (CTA). Make sure it's easy to read and understand.
  4. Choose the right format: Decide on the format of your direct mailer, such as a postcard, letter, brochure, or package insert.
  5. Select the right mailing list: Choose the right mailing list for your direct mailer, such as a residential or business list, and ensure it's updated and accurate.
  6. Print and mail: Print your direct mailer and mail it to your target audience using a mailing service or your own in-house printing and mailing capabilities.
  7. Track and measure: Track the response rate, open rates, and conversion rates of your direct mail campaign to measure its effectiveness and make adjustments for future campaigns.

Mailing Options:

  1. USPS (United States Postal Service): The USPS is a popular choice for direct mail campaigns, offering a range of services, including First-Class Mail, Standard Mail, and Priority Mail.
  2. Private Carriers: Private carriers like FedEx, UPS, and DHL offer expedited shipping options for direct mail campaigns.
  3. Mailing Services: Companies like Mailchimp, Constant Contact, and Sendinblue offer mailing services, including printing, mailing, and tracking.

Tips and Best Practices:

  1. Personalize: Personalize your direct mailer with the recipient's name, address, and other relevant information to increase engagement.
  2. Segment: Segment your mailing list to target specific groups or demographics.
  3. Use eye-catching visuals: Use eye-catching visuals, such as images, graphics, and colors, to grab attention.
  4. Keep it concise: Keep your message concise and easy to read.
  5. Include a CTA: Include a clear CTA, such as a website URL or phone number, to encourage response.
  6. Test and optimize: Test different versions of your direct mailer and optimize your campaign based on the results.
  7. Comply with regulations: Comply with regulations, such as the CAN-SPAM Act, to avoid penalties and maintain a positive reputation.

By following these steps and tips, you can create an effective direct mail campaign that reaches your target audience and drives results.