How to send follow up mail

Sending a follow-up mail is an effective way to re-engage with a prospect or customer who has not responded to your initial communication. Here are some steps to help you send a follow-up mail:

Why send a follow-up mail?

Before we dive into the steps, let's quickly discuss why sending a follow-up mail is important:

  1. Re-engage the prospect: A follow-up mail helps to re-engage the prospect and keep your brand top of mind.
  2. Increase response rates: Follow-up mails can increase response rates by 20-30% compared to a single initial mail.
  3. Show persistence: A follow-up mail demonstrates your persistence and interest in the prospect's business.

Steps to send a follow-up mail

  1. Wait a reasonable time: Wait at least 7-10 days after sending the initial mail before sending a follow-up mail. This allows the prospect sufficient time to respond.
  2. Review the initial mail: Review the initial mail to ensure you're not sending the same message again. You want to add value or provide new information.
  3. Add new information or value: Add new information, insights, or value to the follow-up mail to make it more relevant and interesting.
  4. Keep it concise: Keep the follow-up mail concise and to the point. Avoid repeating the same information from the initial mail.
  5. Use a different subject line: Use a different subject line to avoid being flagged as spam or ignored.
  6. Personalize the mail: Personalize the follow-up mail by addressing the prospect by name and referencing your previous conversation.
  7. Include a clear call-to-action: Include a clear call-to-action (CTA) in the follow-up mail, such as scheduling a meeting or requesting a response.
  8. Track the response: Track the response to the follow-up mail to see if it's effective in re-engaging the prospect.

Example of a follow-up mail

Here's an example of a follow-up mail:

Subject: Follow-up on [Initial Subject Line]

Dear [Prospect Name],

I hope this email finds you well. I wanted to follow up on my initial email regarding [Initial Topic]. I understand that you may have been busy, and I wanted to reiterate the value that [Your Product/Service] can bring to your business.

I'd like to offer you a [New Offer or Insight] that I think would be particularly relevant to your business. If you're interested in learning more, I'd be happy to schedule a call to discuss further.

If not, I'd appreciate a response to let me know when you're available.

Best regards, [Your Name]

Best practices

  1. Keep the follow-up mail brief: Keep the follow-up mail brief and to the point.
  2. Avoid being too pushy: Avoid being too pushy or aggressive in your follow-up mail.
  3. Use a friendly tone: Use a friendly and professional tone in your follow-up mail.
  4. Include a clear CTA: Include a clear CTA in the follow-up mail to encourage the prospect to respond.
  5. Track the response: Track the response to the follow-up mail to see if it's effective in re-engaging the prospect.

By following these steps and best practices, you can send an effective follow-up mail that re-engages the prospect and increases the chances of a positive response.