How to send mail advertising

Sending mail advertising, also known as direct mail, can be an effective way to reach potential customers and promote your business. Here are some steps to help you get started:

  1. Define your target audience: Identify the people you want to send your mail to. This could be based on demographics, interests, or behaviors.
  2. Create a mailing list: You can purchase a mailing list from a list broker or compile one yourself using online directories, social media, or customer data.
  3. Design your mailpiece: Create a visually appealing mailpiece that includes your business's logo, contact information, and a clear message about your product or service.
  4. Choose the right mail format: Decide on the type of mailpiece you want to send, such as a postcard, letter, or brochure.
  5. Write a compelling message: Craft a message that grabs the reader's attention and encourages them to take action.
  6. Include a call-to-action: Tell the reader what action you want them to take, such as visiting your website or calling your business.
  7. Add a response device: Include a response device, such as a coupon, discount code, or reply card, to make it easy for readers to respond.
  8. Mail your pieces: Send your mailpieces to your target audience using the United States Postal Service (USPS) or a private mail carrier.
  9. Track your results: Use tracking numbers or codes to monitor the effectiveness of your mail campaign and make adjustments for future mailings.

Some popular types of mail advertising include:

  1. Postcards: A cost-effective way to reach a large audience with a simple message.
  2. Letters: A more personal and detailed way to communicate with your audience.
  3. Brochures: A great way to showcase your products or services in a visually appealing way.
  4. Catalogs: A comprehensive way to showcase your products or services and encourage orders.
  5. Self-mailers: A type of mailpiece that includes a reply device and can be used for surveys, contests, or promotions.

Before sending your mail advertising, make sure to:

  1. Check the USPS regulations: Familiarize yourself with the USPS regulations and guidelines for mail advertising.
  2. Use the correct postage: Ensure you use the correct postage for your mailpiece to avoid delays or penalties.
  3. Comply with anti-spam laws: Make sure your mailpiece complies with anti-spam laws, such as the CAN-SPAM Act.

By following these steps and tips, you can create an effective mail advertising campaign that reaches your target audience and drives results for your business.