How to send out flyers in the mail

Sending out flyers in the mail can be an effective way to reach a large number of people and promote your business, event, or product. Here's a step-by-step guide on how to send out flyers in the mail:

Step 1: Design and Print Your Flyers

• Create a design for your flyer that includes the essential information you want to convey, such as your business name, logo, contact information, and a clear call-to-action.
• Use a high-quality printer or a printing service to print your flyers. Make sure they are printed on a sturdy paper that can withstand mailing.

Step 2: Choose Your Mailing List

• Decide who you want to send your flyers to. You can choose to mail them to a specific geographic area, a list of potential customers, or a list of people who have shown interest in your business or product.
• Make sure your mailing list is accurate and up-to-date to avoid wasting money on undeliverable mail.

Step 3: Sort and Organize Your Flyers

• Sort your flyers by zip code or geographic area to ensure that they are mailed to the correct addresses.
• Organize your flyers in batches to make it easier to mail them.

Step 4: Purchase Mailing Supplies

• Buy mailing supplies such as envelopes, stamps, and a scale to weigh your mail.
• Consider using a mailing service that offers pre-paid postage and tracking to make the process easier and more cost-effective.

Step 5: Mail Your Flyers

• Place one flyer in each envelope, making sure to address the envelope correctly.
• Apply the correct postage to each envelope and affix the stamp.
• Weigh your mail to ensure that you are not overpaying for postage.
• Take your mail to the post office or schedule a pickup from the post office.

Step 6: Track Your Mail

• Use a tracking service to track the delivery of your mail and ensure that it is being delivered to the correct addresses.
• Monitor your mail's progress and follow up with any undeliverable mail to update your mailing list.

Tips and Considerations

• Make sure to follow the USPS guidelines for mailing flyers, including the size and weight restrictions.
• Consider using a mailing service that offers bulk discounts for large quantities of mail.
• Use a clear and concise headline and a compelling call-to-action to increase the effectiveness of your flyer.
• Consider adding a reply card or a QR code to make it easy for recipients to respond to your flyer.
• Keep track of your mail's response rate and adjust your mailing list and design accordingly.

Costs and Estimates

• The cost of mailing flyers will depend on the size and weight of your mail, as well as the distance it needs to travel. Here are some estimated costs:
  • Postage for a standard letter-sized envelope (3.5 x 6.125 inches): $0.55
  • Postage for a large envelope (6.125 x 11.5 inches): $1.15
  • Postage for a package (up to 13 ounces): $7.50
• The cost of printing and designing your flyers will depend on the quantity and quality of the printing. Here are some estimated costs:
  • Printing 100 flyers: $50-$100
  • Printing 1,000 flyers: $200-$500

Overall, the cost of sending out flyers in the mail can range from a few dollars to several hundred dollars, depending on the size and complexity of your mailing.