How to stop emails from going into junk mail

The eternal struggle! Here are some tips to help you reduce the likelihood of your emails ending up in junk mail:

1. Check your email provider's settings:

• Gmail: Go to Settings > Filters and Blocked Addresses > Create a new filter. Enter keywords or sender addresses to block or mark as not junk.
• Outlook: Go to Settings > View all Outlook settings > Mail > Junk email. Add sender addresses or keywords to the Safe Senders list.
• Yahoo: Go to Settings > More Settings > Filters > Add a filter. Enter keywords or sender addresses to block or mark as not junk.

2. Use a clear and descriptive subject line:

• Avoid using all caps, excessive punctuation, or spammy keywords.
• Use a descriptive subject line that accurately reflects the content of your email.

3. Use a legitimate sender address:

• Avoid using generic or fake sender addresses (e.g., "[email protected]").
• Use a sender address that is easily recognizable and associated with your brand or organization.

4. Avoid spammy keywords:

• Refrain from using keywords commonly associated with spam, such as "free," "win," "limited time offer," or "click here."
• Use relevant and descriptive keywords that accurately describe the content of your email.

5. Use a clear and concise message:

• Avoid using overly promotional or sales-y language.
• Keep your message concise and focused on the main topic.

6. Include a physical address:

• Add a physical address to your email signature to help verify your identity.
• This can help reduce the likelihood of your emails being flagged as spam.

7. Use a reputable email service provider:

• Choose an email service provider that has a good reputation and is known for fighting spam.
• Some popular options include Mailchimp, Constant Contact, and Campaign Monitor.

8. Monitor your email's spam score:

• Use tools like SpamAssassin or SpamFilter to monitor your email's spam score.
• Adjust your email content and settings accordingly to improve your score.

9. Whitelist your sender address:

• Ask your subscribers to whitelist your sender address to ensure that your emails are delivered to their inbox.
• Provide instructions on how to whitelist your address in your email signature or welcome email.

10. Comply with anti-spam laws:

• Familiarize yourself with anti-spam laws like the CAN-SPAM Act in the United States.
• Ensure that your email campaigns comply with these laws and regulations.

By following these tips, you can reduce the likelihood of your emails ending up in junk mail and improve the deliverability of your email campaigns.