How to stop mail going to spam folder

The eternal struggle! Here are some tips to help reduce the likelihood of your emails ending up in the spam folder:

1. Verify your domain and set up DKIM, SPF, and DMARC:

• Domain Key (DKIM): adds a digital signature to your emails to verify their authenticity.
• Sender Policy Framework (SPF): specifies which IP addresses are authorized to send emails on behalf of your domain.
• Domain-based Message Authentication, Reporting, and Conformance (DMARC): helps prevent email spoofing by verifying the authenticity of emails.

2. Use a clear and relevant subject line:

• Avoid using all caps, excessive punctuation, or misleading subjects.
• Keep your subject line concise and descriptive.

3. Use a legitimate "From" email address:

• Use a recognizable and legitimate "From" email address that matches your domain.
• Avoid using generic or misleading "From" addresses.

4. Include a clear and concise message:

• Avoid using spammy keywords or phrases.
• Keep your message concise, clear, and relevant to the recipient.

5. Use a proper email format:

• Use a standard email format with a clear structure and formatting.
• Avoid using excessive HTML or images.

6. Avoid using spammy links or attachments:

• Avoid using links or attachments that may be perceived as spammy.
• Use links that are relevant to the content of your email.

7. Use a reputable email service provider:

• Choose an email service provider that has a good reputation and is known for delivering emails effectively.

8. Monitor your email reputation:

• Keep an eye on your email reputation by monitoring your spam complaint rates and delivery rates.
• Adjust your email strategy accordingly to improve your reputation.

9. Use a spam filter:

• Use a spam filter to help prevent spam emails from being sent in the first place.
• Configure your spam filter to allow legitimate emails to pass through.

10. Test your emails:

• Test your emails on different email providers and devices to ensure they are delivered correctly.
• Use email testing tools to identify potential issues.

11. Avoid using spammy keywords:

• Avoid using keywords that are commonly associated with spam emails, such as "free," "win," or "limited time offer."

12. Use a clear and concise "Unsubscribe" link:

• Make it easy for recipients to unsubscribe from your emails by providing a clear and concise "Unsubscribe" link.

13. Avoid sending emails to invalid or unverified addresses:

• Avoid sending emails to addresses that are invalid, unverified, or not opted-in.

14. Use a warm-up period for new email addresses:

• When sending emails from a new email address, start with a small number of recipients and gradually increase the volume to avoid being flagged as spam.

15. Monitor your email deliverability:

• Monitor your email deliverability rates and adjust your email strategy accordingly.
• Use email deliverability tools to identify potential issues and improve your delivery rates.

By following these tips, you can reduce the likelihood of your emails ending up in the spam folder and improve your email deliverability.