How to stop my mail from going to spam

The eternal struggle! Here are some tips to help reduce the likelihood of your emails ending up in spam filters:

1. Verify your domain: Set up a Domain Key (DKIM) and a Sender Policy Framework (SPF) to authenticate your emails. This helps prevent spammers from sending emails that appear to come from your domain.

2. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or misleading subject lines that might trigger spam filters.

3. Use a legitimate "From" email address: Use a valid, recognizable email address that matches your domain. Avoid using generic or misleading "From" addresses.

4. Include a physical address: Add a physical address to your email signature to help establish your identity and credibility.

5. Avoid spammy keywords: Refrain from using keywords commonly associated with spam, such as "free," "discount," "win," or "limited time offer."

6. Use a clear and concise message: Keep your email content concise, well-structured, and free of typos. Avoid using overly promotional language or making exaggerated claims.

7. Use a legitimate "Reply-To" address: Ensure that your "Reply-To" address is the same as your "From" address to prevent spam filters from flagging your email as spam.

8. Avoid attachments: If you must send attachments, use a clear and descriptive file name, and avoid sending large files or executable files.

9. Use a reputable email service provider: Choose an email service provider that has a good reputation and implements robust anti-spam measures.

10. Monitor your email reputation: Keep an eye on your email reputation by checking your sender score, which can be found on websites like SenderScore or Barracuda Reputation.

11. Use a spam filter: Install a spam filter on your email client or server to help block spam emails from reaching your inbox.

12. Avoid buying email lists: Refrain from purchasing email lists, as these often contain invalid or spam-trap addresses that can harm your email reputation.

13. Use a double opt-in process: Ensure that subscribers have explicitly opted-in to receive emails from you by using a double opt-in process, which requires them to confirm their subscription via a separate email.

14. Keep your email list clean: Regularly clean your email list by removing inactive or unengaged subscribers, as well as addresses that have bounced or complained about your emails.

15. Comply with anti-spam laws: Familiarize yourself with anti-spam laws, such as the CAN-SPAM Act in the United States, and ensure that your emails comply with these regulations.

By following these tips, you can reduce the likelihood of your emails ending up in spam filters and improve your email deliverability.