How to stop your emails going into people's junk mail

The eternal struggle! Here are some tips to help reduce the likelihood of your emails ending up in people's junk mail folders:

  1. Verify your domain: Make sure your domain is verified with your email service provider (ESP) or email client. This helps prevent spam filters from flagging your emails as suspicious.
  2. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or misleading subject lines that might trigger spam filters.
  3. Use a legitimate "From" name and email address: Ensure your "From" name and email address are legitimate and match your brand's identity.
  4. Include a clear and relevant "To" field: Make sure the "To" field is populated with the recipient's email address, and not just a generic "[email protected]" or "[email protected]".
  5. Use a proper "Reply-To" address: Set a valid "Reply-To" address that matches your brand's identity, so recipients can easily respond to your emails.
  6. Avoid using spammy keywords: Refrain from using keywords like "FREE", "WIN", "MAKE MONEY", or other spammy phrases that might trigger filters.
  7. Use a clear and concise message body: Keep your message body concise, well-structured, and free of typos. Avoid using excessive HTML or images.
  8. Use a legitimate and relevant "CC" and "BCC" fields: Only use "CC" and "BCC" fields when necessary, and ensure the recipients are legitimate and relevant to the email content.
  9. Monitor your email reputation: Keep an eye on your email reputation by checking your sender score, delivery rate, and bounce rate. This will help you identify potential issues and take corrective action.
  10. Comply with anti-spam laws and regulations: Familiarize yourself with anti-spam laws like CAN-SPAM, GDPR, and CASL, and ensure your email campaigns comply with these regulations.
  11. Use a double opt-in process: Require subscribers to confirm their email address before sending them emails. This helps ensure that only legitimate subscribers receive your emails.
  12. Segment your email list: Segment your email list to ensure you're only sending emails to subscribers who have opted-in to receive emails from you.
  13. Use a clear and visible unsubscribe link: Provide a clear and visible unsubscribe link in your emails, making it easy for recipients to opt-out if they choose to.
  14. Avoid sending too many emails: Avoid sending too many emails in a short period, as this can trigger spam filters and annoy recipients.
  15. Use a reputable email service provider: Choose a reputable ESP that has a good reputation and provides features to help you avoid spam filters.
  16. Monitor your email deliverability: Regularly monitor your email deliverability using tools like Mailchimp's Deliverability Report or Sendgrid's Deliverability Insights.
  17. Use a warm-up period: When sending emails to a new list, use a warm-up period to gradually increase the volume of emails to avoid triggering spam filters.
  18. Use a content filter: Use a content filter to help prevent spam filters from flagging your emails as suspicious.
  19. Use a spam filter: Use a spam filter like SpamAssassin or SpamSieve to help prevent spam filters from flagging your emails as suspicious.
  20. Test your emails: Test your emails regularly to ensure they're not being flagged as spam and make adjustments as needed.

By following these tips, you can reduce the likelihood of your emails ending up in people's junk mail folders and improve your email deliverability.