How to stop your mail from going into spam

The eternal struggle against spam filters! Here are some tips to help you reduce the likelihood of your emails being marked as spam:

1. Verify your domain: Set up a Domain Key (DKIM) and a Sender Policy Framework (SPF) to authenticate your emails. This helps prevent spammers from sending emails that appear to come from your domain.

2. Use a clear and concise subject line: Avoid using all caps, excessive punctuation, or misleading subject lines that might trigger spam filters.

3. Use a legitimate "From" email address: Use a valid, recognizable email address as the "From" address. Avoid using generic or misleading addresses.

4. Avoid spammy keywords: Refrain from using words or phrases commonly associated with spam, such as "free," "win," "make money," or "click here."

5. Use a proper email format: Use a standard email format with a clear and concise message, including a greeting, body, and signature.

6. Avoid attachments: If you must send attachments, make sure they're relevant to the email content and not too large. Some spam filters may flag large attachments as suspicious.

7. Use a clear and concise message: Avoid using overly promotional or sales-y language. Keep your message concise, clear, and relevant to the recipient.

8. Avoid using too many links: While links can be useful, too many of them can trigger spam filters. Limit the number of links you include in your email.

9. Use a legitimate email client: Use a reputable email client or service, such as Gmail, Outlook, or Mailchimp, to send your emails.

10. Monitor your email reputation: Keep an eye on your email reputation by checking your spam score and adjusting your email content accordingly.

11. Use a spam filter: Consider using a spam filter, such as SpamAssassin or SpamSieve, to help detect and block spam emails.

12. Whitelist your emails: Ask your recipients to whitelist your emails by adding your domain or IP address to their contact list or safe senders list.

13. Avoid sending emails to non-existent addresses: Make sure you're sending emails to valid, existing addresses. Sending emails to non-existent addresses can trigger spam filters.

14. Use a clear and concise "Reply-To" address: Use a valid, recognizable "Reply-To" address that matches your "From" address.

15. Avoid using too many exclamation marks: While enthusiasm is great, excessive use of exclamation marks can trigger spam filters.

16. Use a professional tone: Avoid using overly casual or unprofessional language in your emails.

17. Avoid sending unsolicited emails: Only send emails to people who have opted-in to receive emails from you. Unsolicited emails are more likely to be marked as spam.

18. Use a clear and concise "Subject" line: Avoid using misleading or irrelevant subject lines that might trigger spam filters.

19. Avoid using too many images: While images can be useful, too many of them can trigger spam filters. Limit the number of images you include in your email.

20. Use a reputable email service provider: Choose a reputable email service provider that has a good reputation and uses effective spam filtering techniques.

By following these tips, you can reduce the likelihood of your emails being marked as spam and improve your email deliverability.