How to track a text mail subscriber number

Tracking the number of text mail subscribers is crucial to understand the effectiveness of your marketing campaigns and to make data-driven decisions. Here are some ways to track the number of text mail subscribers:

  1. Use a dedicated SMS marketing platform: Choose a reliable SMS marketing platform that provides analytics and reporting features. Some popular options include:
    • Twilio
    • Nexmo
    • MessageBird
    • SlickText
    • Textedly
  2. Set up a unique tracking link: Create a unique tracking link for each campaign or promotion. This link will help you track the number of subscribers who signed up through that specific campaign.
  3. Use a subscriber management tool: Utilize a subscriber management tool like Mailchimp, Constant Contact, or Klaviyo, which allows you to track subscriber numbers and demographics.
  4. Monitor your SMS marketing software's dashboard: Most SMS marketing software provides a dashboard that displays subscriber numbers, open rates, and other key metrics.
  5. Use Google Analytics: If you're using Google Analytics to track your website traffic, you can set up goals and events to track SMS sign-ups and conversions.
  6. Create a custom tracking pixel: If you're using a website builder like WordPress or Wix, you can create a custom tracking pixel to track SMS sign-ups on your website.
  7. Use a CRM (Customer Relationship Management) system: If you're using a CRM system like HubSpot, Salesforce, or Zoho, you can track subscriber numbers and demographics within the system.

To track the number of text mail subscribers, you can use the following metrics:

  1. Subscriber count: The total number of subscribers who have opted-in to receive text messages from your brand.
  2. New subscribers: The number of new subscribers who have signed up in a specific time period.
  3. Unsubscribes: The number of subscribers who have opted-out of receiving text messages from your brand.
  4. Bounce rate: The percentage of subscribers who have failed to receive your text messages due to invalid or inactive phone numbers.
  5. Open rate: The percentage of subscribers who have opened your text messages.
  6. Conversion rate: The percentage of subscribers who have taken a specific action (e.g., made a purchase, filled out a form) after receiving a text message.

By tracking these metrics, you can gain insights into the effectiveness of your text marketing campaigns and make data-driven decisions to improve your marketing strategy.