How to write a good direct mail letter

Writing a good direct mail letter requires a combination of effective writing, persuasive techniques, and a clear understanding of your target audience. Here are some tips to help you write a successful direct mail letter:

1. Know your audience: Understand who your target audience is, what their needs and pain points are, and what motivates them to take action.
2. Clearly state the purpose: Clearly state the purpose of the letter in the first sentence or paragraph. What do you want the reader to do?
3. Use a compelling headline: Use a headline that grabs the reader's attention and makes them want to read more.
4. Use a strong opening: Start with a strong opening that sets the tone for the rest of the letter. This could be a surprising statistic, a thought-provoking question, or a personal anecdote.
5. Focus on benefits: Instead of listing features, focus on the benefits that your product or service provides to the reader. How will it make their life better?
6. Use social proof: Use testimonials, reviews, or endorsements from satisfied customers to build credibility and trust.
7. Keep it concise: Keep the letter concise and to the point. Aim for 1-2 pages at most.
8. Use a clear and direct call-to-action: Make it easy for the reader to take the next step by including a clear and direct call-to-action.
9. Use a professional tone: Use a professional tone and avoid jargon or overly technical language.
10. Proofread and edit: Proofread and edit your letter carefully to ensure it is free of errors and flows smoothly.

Here's a general outline you can follow:

Introduction

• Start with a compelling headline
• Introduce yourself and your company
• Clearly state the purpose of the letter

Body

• Focus on the benefits of your product or service
• Use social proof to build credibility and trust
• Highlight any unique features or advantages
• Use storytelling techniques to make the letter more engaging

Call-to-Action

• Clearly state what you want the reader to do
• Make it easy for them to take the next step
• Provide a sense of urgency (e.g. limited time offer)

Closing

• Thank the reader for their time
• Reiterate the benefits of your product or service
• Encourage them to take action

P.S.

• Add a final thought or reminder
• Provide additional information or a special offer

Here's an example of a direct mail letter:

Headline: Get the Best Sleep of Your Life with Our New Mattress

Introduction: Dear [Name],

Are you tired of waking up feeling tired and groggy? Do you struggle to get a good night's sleep? You're not alone. Millions of people suffer from sleep disorders and lack of sleep. But what if you could wake up feeling refreshed and rejuvenated every morning?

Body: Our new mattress is designed to provide the ultimate sleeping experience. With its unique blend of memory foam and innerspring coils, it cradles your body and provides the perfect level of support and pressure relief. Plus, it's made with natural materials and is hypoallergenic.

Call-to-Action: Order now and get a free pillow and a 100-night sleep guarantee. Don't miss out on this opportunity to start sleeping better tonight.

Closing: Thank you for considering our new mattress. We're confident that you'll love it and start sleeping better tonight.

P.S. Don't forget to use the code SLEEP15 at checkout to receive 15% off your order.

Remember to always test and refine your direct mail letter to ensure it's effective and resonates with your target audience.