Incoming emails going to spam

The frustration of incoming emails going to spam! Don't worry, I'm here to help you troubleshoot and potentially resolve the issue.

Here are some common reasons why emails might be going to spam:

  1. Domain or IP reputation: If your domain or IP address has a poor reputation, emails from your domain might be flagged as spam.
  2. Content: Spam filters look for certain keywords, phrases, or formatting that are commonly used in spam emails. If your email contains these, it might be flagged.
  3. Sender reputation: If you're sending emails from a new domain or IP address, or if your sender reputation is poor, emails might be flagged as spam.
  4. Authentication: If you're not properly authenticating your emails using SPF, DKIM, or DMARC, it can lead to spam filtering issues.
  5. Email client or server settings: Your email client or server settings might be configured incorrectly, causing emails to be flagged as spam.

To resolve the issue, try the following:

  1. Check your domain and IP reputation: Use online tools like SenderScore or Spamhaus to check your domain and IP reputation. If your reputation is poor, you might need to work on improving it.
  2. Review your email content: Make sure your email content is relevant, well-formatted, and free of spammy keywords or phrases.
  3. Verify your sender reputation: Check your sender reputation using online tools like SenderScore or Spamhaus. If your reputation is poor, you might need to work on improving it.
  4. Set up authentication: Ensure you're properly authenticating your emails using SPF, DKIM, and DMARC. This will help prevent spam filters from flagging your emails.
  5. Check your email client or server settings: Review your email client or server settings to ensure they're configured correctly. Make sure you're using a reputable email service provider (ESP) and that your settings are up-to-date.
  6. Warm up your IP address: If you're sending emails from a new IP address, consider warming it up by sending a small volume of emails initially and gradually increasing the volume.
  7. Monitor your email deliverability: Use tools like Mailchimp's Deliverability Report or Sendgrid's Deliverability Report to monitor your email deliverability and identify potential issues.
  8. Whitelist your domain or IP address: Reach out to your email recipients and ask them to whitelist your domain or IP address to ensure your emails are delivered to their inbox.
  9. Comply with anti-spam laws: Ensure you're complying with anti-spam laws like the CAN-SPAM Act in the United States or the Canadian Anti-Spam Legislation (CASL) in Canada.
  10. Consult with an email deliverability expert: If you're still experiencing issues, consider consulting with an email deliverability expert who can help you identify and resolve the problem.

Remember, email deliverability is a complex issue, and it may take some time and effort to resolve. Be patient, and don't hesitate to reach out for help if you need it!