Industry average email open rate
The industry average email open rate varies depending on the industry, type of email, and other factors. However, here are some general benchmarks for email open rates across different industries:
- Average email open rate:
- According to Campaign Monitor, the average email open rate is around 21.8%.
- According to Mailchimp, the average email open rate is around 20.4%.
- Industry-specific email open rates:
- Technology and software: 25-30%
- Finance and banking: 20-25%
- Healthcare: 18-22%
- Retail and e-commerce: 15-20%
- Non-profit and charity: 12-18%
- Education: 10-15%
- Government: 8-12%
- Type of email and open rates:
- Newsletters: 20-25%
- Promotional emails: 15-20%
- Transactional emails (e.g. order confirmations): 10-15%
- Abandoned cart emails: 15-20%
- Welcome emails: 20-25%
- Device and open rates:
- Desktop: 25-30%
- Mobile: 15-20%
- Tablet: 20-25%
Keep in mind that these are general benchmarks, and your email open rates may vary depending on your specific audience, content, and subject lines. It's also important to note that open rates are just one metric to measure the success of your email campaigns. Other important metrics include click-through rates, conversion rates, and unsubscribe rates.