Itsc mass mail cuhk

You're referring to the "It's Cool" mass mail campaign by the Chinese University of Hong Kong (CUHK)!

For those who may not know, "It's Cool" is a popular mass mail campaign launched by CUHK in the early 2000s. The campaign aimed to promote the university's brand and image, as well as to showcase the achievements and talents of its students, faculty, and alumni.

The campaign featured a series of colorful and eye-catching mailers, each highlighting a different aspect of CUHK's academic excellence, research achievements, and campus life. The mailers were designed to be visually appealing and engaging, with bold graphics, striking images, and catchy headlines.

The "It's Cool" campaign was a huge success, not only in terms of its creative design and execution but also in terms of its ability to raise the university's profile and attract attention from potential students, donors, and partners. The campaign helped to establish CUHK as a leading institution in Hong Kong and beyond, and it remains a beloved and iconic part of the university's brand identity to this day.