Jcpenney mail order catalog

The nostalgia!

JCPenney's mail-order catalog, also known as the "Big Book," was a beloved staple in many American households for decades. Here's a brief history:

• JCPenney, founded in 1902, started publishing its first mail-order catalog in 1913. The catalog featured a wide range of products, including clothing, shoes, and household items.
• In the 1920s, JCPenney's catalog became known as the "Big Book" due to its large size and comprehensive product offerings. The catalog was mailed to customers across the United States and became a trusted source for affordable, quality products.
• During the Great Depression, JCPenney's mail-order business thrived as people turned to the catalog for affordable clothing and household items. The catalog became a lifeline for many families.
• In the post-war era, JCPenney's catalog continued to grow in popularity, with the company introducing new products and services, such as credit financing and layaway plans.
• In the 1980s and 1990s, JCPenney's mail-order business began to decline as consumers turned to other shopping options, such as department stores and online retailers.
• In 2009, JCPenney announced that it would discontinue its print catalog, citing declining sales and the rise of online shopping. The company shifted its focus to digital marketing and e-commerce.

Although the print catalog is no longer available, JCPenney still operates an e-commerce website and offers online shopping options. The company has also experimented with new marketing strategies, such as social media campaigns and targeted advertising.

For many people, the JCPenney mail-order catalog remains a nostalgic reminder of a bygone era, when shopping was a more leisurely and tactile experience.