Linkedin direct mail

The power of combining digital and physical marketing! LinkedIn Direct Mail (LDM) is a marketing strategy that leverages the power of LinkedIn's professional network to send targeted, personalized mailers to your connections. Here's how it works:

What is LinkedIn Direct Mail?

LinkedIn Direct Mail is a service that allows you to send physical mailers to your LinkedIn connections. You can use this service to promote your products, services, or events to your professional network.

How does it work?

  1. Identify your target audience: Use LinkedIn's targeting options to select the connections you want to send mailers to. You can target based on job title, industry, company size, location, and more.
  2. Create your mailer: Design and create your mailer using a template or from scratch. You can include a personalized message, your company's logo, and a call-to-action (CTA).
  3. Upload your list: Upload your list of targeted connections to LinkedIn's platform.
  4. Send your mailer: LinkedIn will print and mail your mailers to your targeted connections.

Benefits of LinkedIn Direct Mail

  1. Increased engagement: Physical mailers can lead to higher engagement rates compared to digital marketing campaigns.
  2. Personalization: You can personalize your mailers with your connections' names, job titles, and company information.
  3. Targeted audience: You can target specific connections based on their job title, industry, and company size.
  4. Measurable results: You can track the effectiveness of your campaign using LinkedIn's analytics tools.
  5. Cost-effective: LinkedIn Direct Mail can be a cost-effective way to reach your target audience compared to traditional direct mail methods.

Best practices for LinkedIn Direct Mail

  1. Keep it simple: Keep your mailer design simple and easy to read.
  2. Use a clear CTA: Make sure your CTA is clear and actionable.
  3. Personalize your message: Use your connections' names and job titles to personalize your message.
  4. Use high-quality images: Use high-quality images to make your mailer stand out.
  5. Monitor your results: Track your campaign's performance and adjust your strategy accordingly.

Examples of LinkedIn Direct Mail campaigns

  1. Event promotion: Promote your upcoming event or conference to your LinkedIn connections.
  2. Product promotion: Promote your new product or service to your targeted audience.
  3. Networking: Send a mailer to your connections to introduce yourself and your company.
  4. Thought leadership: Share your expertise and thought leadership by sending a mailer to your connections.

Overall, LinkedIn Direct Mail is a powerful marketing strategy that can help you reach your target audience and drive engagement. By combining the power of LinkedIn's professional network with the effectiveness of physical mailers, you can create a campaign that drives results.