Mail chimp vs constant contact

The age-old debate!

Mailchimp and Constant Contact are two popular email marketing platforms that help businesses connect with their audience through targeted campaigns. While both platforms share some similarities, they also have distinct differences. Here's a comprehensive comparison to help you decide which one is best for your needs:

Similarities:

  1. Both are email marketing platforms with a focus on automation, segmentation, and personalization.
  2. They offer a range of templates and design tools to create visually appealing emails.
  3. Both platforms integrate with various third-party services, such as CRM systems, e-commerce platforms, and social media.
  4. They provide analytics and reporting tools to track campaign performance.

Differences:

  1. Pricing: Mailchimp offers a free plan for up to 2,000 subscribers, while Constant Contact's basic plan starts at $20/month for up to 500 subscribers.
  2. Features: Mailchimp is known for its advanced automation features, including conditional logic and behavioral triggers. Constant Contact, on the other hand, focuses on its ease of use and robust reporting features.
  3. Design: Mailchimp's design tools are more flexible and customizable, allowing for more creative freedom. Constant Contact's templates are more structured and user-friendly, but less customizable.
  4. Segmentation: Mailchimp allows for more advanced segmentation options, including behavioral segmentation and custom fields. Constant Contact's segmentation options are more basic, but still effective.
  5. Integrations: Mailchimp has a more extensive library of integrations, including popular services like Shopify, WordPress, and Facebook. Constant Contact has a smaller but still impressive list of integrations.
  6. Customer Support: Mailchimp is known for its extensive knowledge base and community support, while Constant Contact offers more traditional customer support options, including phone and email support.
  7. Scalability: Mailchimp is designed to handle large lists and high volumes of emails, making it a good choice for businesses with growing email lists. Constant Contact has a more limited capacity for large lists and may not be suitable for businesses with very large email lists.

Who is each platform best for?

  1. Mailchimp: Ideal for businesses with large email lists, complex automation needs, and a desire for creative control over their email design.
  2. Constant Contact: Suitable for small to medium-sized businesses with simpler email marketing needs, a focus on ease of use, and robust reporting features.

Ultimately, the choice between Mailchimp and Constant Contact depends on your specific business needs and goals. If you're looking for advanced automation features, creative design control, and a more affordable pricing plan, Mailchimp might be the better choice. If you prioritize ease of use, robust reporting, and traditional customer support, Constant Contact could be the way to go.