Mail order depends undergarments
The nostalgia! Mail-order undergarments were a popular way to purchase intimate apparel in the past, especially before the rise of online shopping. Here are some notable mail-order undergarment companies that operated in the United States:
- Frederick's of Hollywood (founded in 1947): Known for their glamorous and provocative lingerie, Frederick's of Hollywood was a popular mail-order destination for women seeking stylish and seductive undergarments.
- Victoria's Secret (founded in 1977): Although Victoria's Secret is now a well-known brick-and-mortar retailer, they started as a mail-order catalog company. Their catalogs featured beautiful models showcasing their lingerie and intimate apparel.
- J.C. Penney's (founded in 1902): J.C. Penney's was a department store that also offered a mail-order catalog featuring undergarments, including lingerie, bras, and panties.
- Sears, Roebuck and Co. (founded in 1893): Sears was another department store that offered a mail-order catalog with a range of undergarments, including intimate apparel for men and women.
- Lerner Shops (founded in 1946): Lerner Shops was a mail-order catalog company that specialized in women's intimate apparel, including lingerie, bras, and panties.
- Ann Summers (founded in 1972): Although Ann Summers is a UK-based company, they also operated a mail-order catalog in the United States, offering a range of lingerie, intimate apparel, and adult products.
- The Limited (founded in 1963): The Limited was a women's clothing retailer that also offered a mail-order catalog featuring undergarments, including lingerie and intimate apparel.
These companies, along with others, helped to popularize the concept of mail-order undergarments, making it easier for people to purchase intimate apparel from the comfort of their own homes.