Mail order greeting cards

The nostalgia of mail-order greeting cards! Here's a rundown of the history and current state of this beloved tradition:

History:

Mail-order greeting cards have been around for over a century. The first greeting card was created in the mid-1800s, and by the early 1900s, companies like Hallmark and American Greetings began mass-producing cards for special occasions like birthdays, holidays, and weddings.

Golden Age:

The 1950s to the 1980s are often referred to as the "Golden Age" of mail-order greeting cards. During this time, companies like Hallmark and American Greetings dominated the market, and their cards were a staple in many households. People would eagerly await the arrival of new card designs and themes, and it was common to send cards to friends and family for every occasion.

Decline:

The rise of digital communication in the 1990s and 2000s led to a decline in the popularity of mail-order greeting cards. With the advent of email, text messaging, and social media, people began to rely less on physical cards to express their sentiments.

Resurgence:

In recent years, there has been a resurgence of interest in mail-order greeting cards, driven in part by the desire for more personal and tactile connections in a digital age. Many consumers are seeking unique, handmade, or specialty cards that can't be replicated online.

Current State:

Today, mail-order greeting cards are still widely available, although the market has evolved to include a wider range of options. Some popular trends include:

  1. Etsy and indie sellers: Online marketplaces like Etsy have given rise to a new generation of independent card designers and makers, offering unique, handmade, and often customizable cards.
  2. Subscription services: Companies like Cardstore, Greeting Card Universe, and Paperless Post offer subscription services that send a new card to your doorstep or inbox each month.
  3. Digital cards: Many companies now offer digital greeting cards, which can be sent via email or social media, often with the option to print or send a physical card.
  4. Niche markets: Specialized card companies cater to specific interests, such as humor, art, or spirituality, offering a wider range of options for consumers.

Benefits:

Mail-order greeting cards still offer several benefits, including:

  1. Tactile experience: Physical cards provide a sensory experience that digital cards can't replicate.
  2. Personal touch: Handwritten messages and personalized cards can convey a sense of thoughtfulness and effort.
  3. Collectibility: Many people enjoy collecting and displaying greeting cards, making them a unique and sentimental keepsake.

Challenges:

Despite the resurgence of interest, mail-order greeting cards still face challenges, including:

  1. Competition from digital alternatives: The ease and convenience of digital communication can make physical cards seem less appealing.
  2. Cost: High-quality, unique, or specialty cards can be more expensive than digital options.
  3. Environmental concerns: The production and shipping of physical cards can have a negative impact on the environment.

Overall, mail-order greeting cards continue to evolve, offering a mix of traditional and modern options for consumers seeking a more personal and meaningful way to express themselves.