Mail page mediation meaning
Mail page mediation is a process used in online advertising to help advertisers and publishers resolve disputes over the number of ad impressions, clicks, or conversions reported by their respective systems.
Here's a breakdown of the term:
- Mail page: In the context of online advertising, a "mail page" refers to a web page that is used to track and report ad impressions, clicks, or conversions. This page is typically a simple HTML page that is loaded by the advertiser's or publisher's system to record the ad metrics.
- Mediation: Mediation is a process where a third-party service acts as an intermediary to help resolve disputes between two parties. In the case of mail page mediation, the third-party service helps to reconcile the ad metrics reported by the advertiser's and publisher's systems.
The mediation process typically involves the following steps:
- Data collection: The advertiser and publisher collect ad metrics from their respective systems, such as ad impressions, clicks, or conversions.
- Data submission: The advertiser and publisher submit their collected data to the mediation service.
- Data reconciliation: The mediation service compares the data submitted by the advertiser and publisher to identify any discrepancies or inconsistencies.
- Dispute resolution: The mediation service works with the advertiser and publisher to resolve any disputes or discrepancies identified during the reconciliation process.
- Final reporting: Once the disputes are resolved, the mediation service provides a final report that reflects the agreed-upon ad metrics.
Mail page mediation is commonly used in online advertising to ensure transparency, accuracy, and fairness in ad reporting. It helps to prevent disputes between advertisers and publishers, which can lead to lost revenue and damaged relationships.