Mail printing
Mail printing refers to the process of printing and preparing mail pieces, such as letters, postcards, and envelopes, for mailing. This can be done in-house or outsourced to a professional printing company. Here are some common types of mail printing:
- Letterpress printing: A traditional printing method that involves pressing ink into paper to create a raised impression.
- Offset printing: A common commercial printing method that uses a plate to transfer ink onto paper.
- Digital printing: A modern printing method that uses toner or inkjet technology to print directly onto paper.
- Variable data printing: A type of digital printing that allows for personalized printing of names, addresses, and other information.
Mail printing services often include:
- Design and layout: Creating the design and layout of the mail piece, including text, images, and graphics.
- Printing: Printing the mail piece using the chosen printing method.
- Finishing: Cutting, folding, and binding the printed piece to prepare it for mailing.
- Mailing: Sorting, addressing, and mailing the printed pieces to the intended recipients.
Benefits of mail printing:
- Cost-effective: Printing and mailing large quantities of mail pieces can be more cost-effective than other forms of marketing.
- Targeted marketing: Mail printing allows for targeted marketing to specific audiences or geographic areas.
- Personalization: Variable data printing enables personalized messages and offers to recipients.
- Tactile experience: Physical mail pieces can create a more engaging and memorable experience for recipients.
Common applications of mail printing:
- Direct mail campaigns: Marketing campaigns that target specific audiences with personalized mail pieces.
- Transactional mail: Printing and mailing bills, statements, and other transactional documents.
- Non-profit fundraising: Printing and mailing appeals, newsletters, and other fundraising materials.
- Business communications: Printing and mailing company newsletters, announcements, and other internal communications.
When to outsource mail printing:
- Large volume: If you need to print and mail a large quantity of pieces, outsourcing to a professional printing company may be more cost-effective.
- Complex design: If you have a complex design or require specialized printing techniques, outsourcing to a professional printing company may be necessary.
- Time constraints: If you have a tight deadline or limited in-house printing capabilities, outsourcing to a professional printing company may be the best option.
When to do mail printing in-house:
- Small volume: If you only need to print and mail a small quantity of pieces, doing it in-house may be more cost-effective.
- Simple design: If you have a simple design and basic printing needs, doing it in-house may be sufficient.
- Control and flexibility: If you want to have complete control over the printing process and require flexibility in terms of design and layout, doing it in-house may be the best option.