Mail reputation check

A mail reputation check is a process used to evaluate the trustworthiness and credibility of an email sender's domain and IP address. This is done to determine whether the sender is likely to send spam or malicious emails. Here's a breakdown of the process:

Why is mail reputation important?

Mail reputation is crucial because it helps email providers and spam filters to decide whether to deliver an email to the recipient's inbox or spam folder. A good mail reputation can ensure that your emails are delivered to the inbox, while a bad reputation can lead to emails being blocked or marked as spam.

How is mail reputation checked?

Mail reputation is checked by analyzing various factors, including:

  1. Domain reputation: The reputation of the domain name used in the email sender's address.
  2. IP reputation: The reputation of the IP address used to send the email.
  3. Sender reputation: The reputation of the individual or organization sending the email.
  4. Email content: The content of the email, including the subject line, body, and attachments.
  5. Sending behavior: The frequency, volume, and timing of email sends.

What are the key metrics used to evaluate mail reputation?

The following metrics are commonly used to evaluate mail reputation:

  1. Delivery rate: The percentage of emails delivered to the recipient's inbox.
  2. Bounce rate: The percentage of emails that bounce back due to invalid or non-existent email addresses.
  3. Complaint rate: The percentage of emails marked as spam or reported as unwanted.
  4. Unsubscribe rate: The percentage of emails that are unsubscribed from.
  5. Spam trap hits: The number of emails sent to spam traps, which are fake email addresses designed to catch spammers.

How can you improve your mail reputation?

To improve your mail reputation, follow these best practices:

  1. Verify your domain: Set up a domain key (DKIM) and a sender policy framework (SPF) to authenticate your emails.
  2. Use a clear and relevant subject line: Avoid using misleading or attention-grabbing subject lines that may trigger spam filters.
  3. Use a clear and relevant sender name: Use a sender name that is relevant to the content of the email.
  4. Use a clear and concise email body: Avoid using overly promotional or spammy language in the email body.
  5. Segment your email list: Only send emails to subscribers who have opted-in to receive emails from you.
  6. Monitor your email metrics: Keep track of your email metrics, such as delivery rate, bounce rate, and complaint rate, to identify areas for improvement.
  7. Comply with anti-spam laws: Ensure that your email marketing campaigns comply with anti-spam laws, such as the CAN-SPAM Act in the United States.

By following these best practices, you can improve your mail reputation and increase the likelihood of your emails being delivered to the inbox.