Mail.tract

I think you meant "mail tract"!

A mail tract is a type of direct mail marketing campaign that involves sending targeted, personalized mail pieces to a specific audience or demographic. The goal of a mail tract is to build brand awareness, generate leads, or drive sales by delivering a series of mail pieces to a specific geographic area or audience over a period of time.

A typical mail tract might involve sending a series of mail pieces, such as:

1. Introduction piece: A introductory mail piece that introduces the brand and its products or services.
2. Follow-up piece: A follow-up mail piece that provides more information about the brand or its products/services.
3. Special offer piece: A mail piece that offers a special promotion, discount, or incentive to encourage the recipient to take action.
4. Reminder piece: A reminder mail piece that reminds the recipient of the brand and its products/services.

Mail tracts can be an effective way to reach a targeted audience and build brand awareness, especially for local businesses or organizations that want to target a specific geographic area.