Mailchimp crm review

Mailchimp is a popular marketing automation platform that offers a range of features, including email marketing, marketing automation, and customer relationship management (CRM). Here's a review of Mailchimp's CRM features:

Pros:

1. Easy to use: Mailchimp's CRM is user-friendly and easy to navigate, even for those without extensive CRM experience.
2. Integrated with email marketing: Mailchimp's CRM is tightly integrated with its email marketing features, making it easy to segment and target your contacts based on their behavior and interactions.
3. Affordable: Mailchimp's CRM is relatively affordable, especially for small businesses and startups, with a free plan available and paid plans starting at $10/month.
4. Customizable: Mailchimp's CRM allows you to customize your pipeline stages, fields, and workflows to fit your specific business needs.
5. Mobile optimization: Mailchimp's CRM is optimized for mobile devices, making it easy to access and manage your contacts on-the-go.

Cons:

1. Limited advanced features: While Mailchimp's CRM is robust, it may not offer the same level of advanced features as more specialized CRM platforms, such as Salesforce.
2. Limited customization options: While Mailchimp's CRM is customizable, it may not offer the same level of customization options as more advanced CRM platforms.
3. Limited reporting and analytics: Mailchimp's CRM offers limited reporting and analytics capabilities, which may make it difficult to track key performance indicators (KPIs) and make data-driven decisions.
4. Limited integration with other apps: While Mailchimp's CRM integrates with a range of third-party apps, it may not offer the same level of integration as more advanced CRM platforms.

Features:

1. Contact management: Mailchimp's CRM allows you to manage your contacts, including storing contact information, tracking interactions, and assigning tags and segments.
2. Pipeline management: Mailchimp's CRM allows you to manage your sales pipeline, including creating custom pipeline stages, tracking deals, and assigning tasks and reminders.
3. Workflow automation: Mailchimp's CRM allows you to automate workflows, including sending automated emails and tasks based on specific triggers and conditions.
4. Integration with email marketing: Mailchimp's CRM integrates seamlessly with its email marketing features, allowing you to segment and target your contacts based on their behavior and interactions.
5. Mobile optimization: Mailchimp's CRM is optimized for mobile devices, making it easy to access and manage your contacts on-the-go.

Pricing:

Mailchimp's CRM is included in its marketing automation platform, which offers a range of pricing plans, including:

• Free plan: Includes up to 2,000 contacts, unlimited emails, and basic CRM features.
• Essentials plan: $10/month (billed annually) includes up to 50,000 contacts, unlimited emails, and advanced CRM features.
• Standard plan: $15/month (billed annually) includes up to 100,000 contacts, unlimited emails, and advanced CRM features.
• Pro plan: $30/month (billed annually) includes up to 200,000 contacts, unlimited emails, and advanced CRM features.

Conclusion:

Mailchimp's CRM is a solid choice for small businesses and startups looking for a user-friendly and affordable CRM solution. While it may not offer the same level of advanced features as more specialized CRM platforms, it's a great option for those who want to manage their contacts and sales pipeline in a single platform.