Mailchimp pricing explained

Mailchimp is a popular email marketing platform that offers a range of pricing plans to suit different business needs. Here's a breakdown of Mailchimp's pricing plans and what you can expect from each:

Free Plan

• Up to 2,000 subscribers
• Up to 12,000 emails per month
• Basic features like email campaigns, automation, and segmentation
• Limited support (email and online resources only)

The free plan is a great way to get started with Mailchimp and test its features. However, it's limited to small lists and may not be suitable for larger businesses or those with complex email marketing needs.

Essential Plan

• $10 per month (billed annually) or $15 per month (billed monthly)
• Up to 50,000 subscribers
• Up to 250,000 emails per month
• Advanced features like A/B testing, custom branding, and advanced segmentation
• Priority support (email, phone, and online resources)

The Essential plan is a good option for small to medium-sized businesses that need more features and support than the free plan offers.

Standard Plan

• $15 per month (billed annually) or $20 per month (billed monthly)
• Up to 100,000 subscribers
• Up to 500,000 emails per month
• All Essential plan features, plus:
  • Advanced automation features
  • Custom fields and tags
  • Advanced analytics and reporting
• Priority support (email, phone, and online resources)

The Standard plan is suitable for larger businesses or those that need more advanced features and support.

Premium Plan

• $30 per month (billed annually) or $40 per month (billed monthly)
• Up to 200,000 subscribers
• Up to 1,000,000 emails per month
• All Standard plan features, plus:
  • Dedicated account management
  • Advanced customer support
  • Custom integrations and API access
• Priority support (email, phone, and online resources)

The Premium plan is designed for large businesses or enterprises that require a high level of customization, support, and scalability.

Additional Features and Add-ons

• Mailchimp also offers additional features and add-ons, such as:
  • Landing pages: $10 per month (billed annually) or $15 per month (billed monthly)
  • Pop-ups and slide-ins: $10 per month (billed annually) or $15 per month (billed monthly)
  • SMS and voice messaging: $10 per month (billed annually) or $15 per month (billed monthly)
  • Custom integrations: custom pricing

These features and add-ons can be added to your plan to enhance your email marketing capabilities.

Discounts and Promotions

• Mailchimp often offers discounts and promotions for new customers, especially for annual billing.
• Existing customers may also be eligible for discounts or promotions, depending on their plan and usage.

Overall, Mailchimp's pricing plans are designed to be flexible and scalable, allowing businesses of all sizes to find a plan that fits their needs and budget.