Mailchimp reviews pros and cons

Here are some reviews of Mailchimp, including pros and cons:

Pros:

  1. Free plan: Mailchimp offers a free plan that allows you to send up to 12,000 emails per month to up to 2,000 subscribers.
  2. Easy to use: Mailchimp has a user-friendly interface that makes it easy to create and send emails, even for those who are not tech-savvy.
  3. Robust automation features: Mailchimp's automation features allow you to set up complex workflows and triggers to send targeted emails to your subscribers.
  4. Integration with other tools: Mailchimp integrates with a wide range of third-party tools and platforms, including e-commerce platforms, CRM systems, and social media platforms.
  5. Good customer support: Mailchimp offers 24/7 customer support through phone, email, and live chat.
  6. Scalability: Mailchimp's pricing plans are scalable, so you can upgrade or downgrade as your email list grows or shrinks.
  7. Segmentation: Mailchimp's segmentation features allow you to divide your email list into targeted groups based on demographics, behavior, and other criteria.
  8. A/B testing: Mailchimp's A/B testing features allow you to test different subject lines, email content, and send times to optimize your email campaigns.

Cons:

  1. Limited customization options: While Mailchimp's templates are visually appealing, they can be limiting in terms of customization options.
  2. Limited advanced analytics: Mailchimp's analytics features are not as robust as some other email marketing platforms, such as Klaviyo or Constant Contact.
  3. Spam filters can be strict: Mailchimp's spam filters can be strict, which may result in some of your emails being flagged as spam.
  4. Limited support for international characters: Mailchimp's support for international characters is limited, which can be a problem for businesses that operate globally.
  5. Limited support for attachments: Mailchimp's attachment limits can be restrictive, which may not be suitable for businesses that need to send large files.
  6. Limited support for custom domains: Mailchimp's support for custom domains is limited, which can be a problem for businesses that want to use their own domain name.
  7. Limited support for API integrations: Mailchimp's API integrations are limited, which can be a problem for businesses that need to integrate with other systems.
  8. Limited support for multilingual support: Mailchimp's multilingual support is limited, which can be a problem for businesses that operate in multiple languages.

Overall:

Mailchimp is a popular email marketing platform that offers a range of features and tools to help businesses create and send targeted email campaigns. While it has some limitations, its free plan and user-friendly interface make it a great option for small businesses and startups. However, larger businesses may find that Mailchimp's limitations become a problem, and may need to consider other email marketing platforms that offer more advanced features and customization options.

Rating:

Mailchimp is rated 4.5 out of 5 stars on Trustpilot, with over 12,000 reviews. On G2, Mailchimp is rated 4.5 out of 5 stars, with over 2,000 reviews.

Alternatives:

If you're looking for alternatives to Mailchimp, some popular options include: