Mailchimp survey review

Mailchimp is a popular email marketing platform that also offers survey tools to help businesses collect feedback from their customers and audience. Here's a review of Mailchimp's survey feature:

Pros:

  1. Integration with email marketing: Mailchimp's survey feature is seamlessly integrated with its email marketing platform, making it easy to send surveys to your subscribers.
  2. Customizable surveys: You can create custom surveys with your own questions, answer options, and branding.
  3. Variety of question types: Mailchimp offers a range of question types, including multiple-choice, rating scales, and open-ended text questions.
  4. Easy to use: The survey builder is user-friendly and easy to navigate, even for those without extensive survey design experience.
  5. Real-time analytics: You can track survey responses in real-time and view analytics to understand your audience's feedback.
  6. Cost-effective: Mailchimp's survey feature is included in its free plan, making it a cost-effective option for small businesses and startups.

Cons:

  1. Limited advanced features: While Mailchimp's survey feature is robust, it lacks some advanced features, such as conditional logic and skip logic, which are available in more specialized survey tools.
  2. Limited customization options: While you can customize your surveys, the design options are limited compared to more specialized survey tools.
  3. No A/B testing: Mailchimp doesn't offer A/B testing for surveys, which can limit your ability to optimize your survey design and question wording.
  4. Limited survey length: Mailchimp's surveys have a maximum length of 20 questions, which may not be sufficient for more comprehensive surveys.
  5. No advanced analytics: While Mailchimp provides some basic analytics, it doesn't offer advanced analytics features, such as sentiment analysis or topic modeling.

Alternatives:

If you're looking for more advanced survey features or more customization options, you may want to consider alternative survey tools, such as:

  1. SurveyMonkey: A popular survey tool with advanced features, such as A/B testing and conditional logic.
  2. Qualtrics: A robust survey platform with advanced analytics and customization options.
  3. Google Forms: A free survey tool with basic features, but integrates well with Google Sheets and Google Analytics.

Conclusion:

Mailchimp's survey feature is a solid option for small businesses and startups that want to collect feedback from their audience. While it may not offer advanced features or customization options, it's easy to use and integrates well with Mailchimp's email marketing platform. If you're looking for more advanced features or customization options, you may want to consider alternative survey tools.