Mailchimp tutorial 2021

Here is a comprehensive Mailchimp tutorial for 2021:

Getting Started with Mailchimp

  1. Sign up for a Mailchimp account: Go to Mailchimp.com and sign up for a free account. You can choose from a variety of plans, including a free plan that allows you to send up to 12,000 emails per month to up to 2,000 subscribers.
  2. Verify your domain: To use Mailchimp's advanced features, you'll need to verify your domain. This involves adding a TXT record to your domain's DNS settings.
  3. Set up your account: Once you've verified your domain, you'll need to set up your Mailchimp account. This includes adding your name and email address, as well as setting up your payment information.

Creating a Campaign

  1. Log in to your Mailchimp account: Go to Mailchimp.com and log in to your account.
  2. Click on "Create Campaign": In the top navigation bar, click on "Create Campaign" to start creating a new campaign.
  3. Choose a campaign type: Mailchimp offers several types of campaigns, including email campaigns, automation campaigns, and landing page campaigns. Choose the type of campaign you want to create.
  4. Choose a template: Mailchimp offers a variety of pre-designed templates to help you get started. Choose a template that matches your brand and the type of campaign you're creating.
  5. Customize your campaign: Use Mailchimp's drag-and-drop editor to customize your campaign. You can add text, images, and other elements to your campaign.
  6. Add subscribers: You can add subscribers to your campaign by uploading a list of email addresses or by using Mailchimp's subscriber sign-up form.
  7. Set up your campaign settings: You can set up your campaign settings, including the subject line, from name, and send time.
  8. Send your campaign: Once you've set up your campaign, you can send it to your subscribers.

Segmenting Your List

  1. Log in to your Mailchimp account: Go to Mailchimp.com and log in to your account.
  2. Click on "Lists": In the top navigation bar, click on "Lists" to view your subscriber lists.
  3. Click on "Segments": In the "Lists" page, click on "Segments" to view your list segments.
  4. Create a new segment: Click on "Create Segment" to create a new segment. You can segment your list based on a variety of criteria, including demographics, behavior, and preferences.
  5. Add subscribers to your segment: You can add subscribers to your segment by uploading a list of email addresses or by using Mailchimp's subscriber sign-up form.
  6. Use your segment: You can use your segment to send targeted campaigns to specific groups of subscribers.

Automation

  1. Log in to your Mailchimp account: Go to Mailchimp.com and log in to your account.
  2. Click on "Automation": In the top navigation bar, click on "Automation" to view your automation workflows.
  3. Create a new automation: Click on "Create Automation" to create a new automation workflow.
  4. Choose a trigger: Choose a trigger that will start your automation workflow, such as a subscriber signing up for your list.
  5. Choose an action: Choose an action that will be taken when the trigger is triggered, such as sending a welcome email.
  6. Add conditions: You can add conditions to your automation workflow to determine what actions to take based on specific criteria.
  7. Test your automation: Once you've set up your automation workflow, you can test it to make sure it's working correctly.

Analytics

  1. Log in to your Mailchimp account: Go to Mailchimp.com and log in to your account.
  2. Click on "Reports": In the top navigation bar, click on "Reports" to view your campaign analytics.
  3. View your campaign metrics: You can view your campaign metrics, including open rates, click-through rates, and conversion rates.
  4. Segment your analytics: You can segment your analytics to view metrics for specific segments of your list.
  5. Use your analytics: You can use your analytics to optimize your campaigns and improve your results.

Best Practices

  1. Keep your subject lines short and sweet: Keep your subject lines short and to the point to increase the chances of your email being opened.
  2. Use a clear and concise from name: Use a clear and concise from name to help your subscribers know who the email is from.
  3. Use a compelling call-to-action: Use a compelling call-to-action to encourage your subscribers to take action.
  4. Segment your list: Segment your list to ensure that your subscribers are receiving relevant and targeted content.
  5. Test your campaigns: Test your campaigns to ensure that they are working correctly and to identify areas for improvement.

I hope this tutorial has been helpful in getting you started with Mailchimp!