Mailed surveys
Mailed surveys, also known as paper surveys or postal surveys, are a type of survey that is sent to respondents through the mail. Here are some pros and cons of mailed surveys:
Pros:
- Higher response rates: Mailed surveys can have higher response rates compared to online surveys, especially for older populations or those who are not tech-savvy.
- More detailed responses: Paper surveys can elicit more detailed and thoughtful responses, as respondents have more time to think about their answers and write them down.
- No technical issues: Mailed surveys are not affected by technical issues such as internet connectivity or software compatibility.
- Cost-effective: Mailed surveys can be a cost-effective way to reach a large number of respondents, especially for smaller budgets.
Cons:
- Time-consuming: Mailed surveys can be time-consuming to design, print, and mail, which can increase costs and delay the survey process.
- Higher costs: Mailed surveys can be more expensive than online surveys, especially if you need to pay for printing and postage.
- Lower response rates for younger populations: Mailed surveys may have lower response rates for younger populations, who are more likely to prefer online surveys.
- Data entry challenges: Mailed surveys require manual data entry, which can be time-consuming and prone to errors.
- Environmental impact: Mailed surveys can generate paper waste and contribute to environmental concerns.
Best practices for mailed surveys:
- Keep it simple: Use clear and concise language, and keep the survey short and easy to complete.
- Use a clear and compelling cover letter: Explain the purpose of the survey and why their participation is important.
- Use a pre-paid return envelope: Make it easy for respondents to return the survey by providing a pre-paid return envelope.
- Use a clear and easy-to-read font: Choose a font that is easy to read, and use a consistent font throughout the survey.
- Use a survey design that is easy to complete: Use a survey design that is easy to complete, with clear instructions and minimal errors.
When to use mailed surveys:
- For older populations: Mailed surveys may be a good option for older populations who may not be comfortable with online surveys.
- For complex or sensitive topics: Mailed surveys may be a good option for complex or sensitive topics that require more thoughtful and detailed responses.
- For small, targeted populations: Mailed surveys may be a good option for small, targeted populations where online surveys may not be effective.
Overall, mailed surveys can be a effective way to collect data, but it's important to consider the pros and cons and use best practices to ensure a successful survey.