Mailer card
A mailer card!
A mailer card is a type of marketing material that is designed to be sent through the mail to potential customers. It's a physical card that is typically made of cardstock or paperboard and is used to promote a product, service, or business.
Mailer cards are often used in direct marketing campaigns to reach a large number of people at a relatively low cost. They can be used to:
- Introduce a new product or service
- Promote a special offer or discount
- Build brand awareness
- Encourage people to visit a website or store
- Collect contact information from potential customers
Mailer cards usually have a front side with a visually appealing design, including images, text, and sometimes a call-to-action (CTA). The back side often includes additional information, such as a website URL, phone number, or email address.
Some common types of mailer cards include:
- Postcards: A simple, single-sided card with a message and a CTA.
- Folded cards: A card that folds out to reveal more information or a special offer.
- Tri-fold cards: A card that folds out to reveal three panels of information.
- Die-cut cards: A card with a custom shape or cut-out design.
Mailer cards can be an effective way to reach potential customers and drive business results, especially when combined with targeted mailing lists and a clear call-to-action.