Mailer definition
A mailer is a software application or service that sends emails on behalf of a user or organization. Mailers are used to automate the process of sending emails, often in large quantities, and can be used for a variety of purposes such as:
- Newsletters: Sending regular newsletters to subscribers.
- Marketing campaigns: Sending targeted marketing emails to customers or prospects.
- Transactional emails: Sending automated emails in response to user actions, such as password reset emails or order confirmations.
- Bulk emails: Sending large volumes of emails to a list of recipients.
Mailers typically provide features such as:
- Email sending: The ability to send emails to a large number of recipients.
- Email templates: The ability to create and use pre-designed email templates.
- Email personalization: The ability to personalize emails with recipient-specific information.
- Email tracking: The ability to track the delivery and open rates of sent emails.
- Email analytics: The ability to analyze the performance of sent emails.
There are different types of mailers, including:
- Transactional mailers: Designed for sending automated emails in response to user actions.
- Marketing mailers: Designed for sending targeted marketing emails to customers or prospects.
- Newsletters mailers: Designed for sending regular newsletters to subscribers.
- Bulk mailers: Designed for sending large volumes of emails to a list of recipients.
Some popular mailer services include:
- Mailchimp
- Constant Contact
- Campaign Monitor
- Klaviyo
- Sendinblue
- Mailgun
- Sendgrid
- Amazon SES
When choosing a mailer, consider the following factors:
- Email sending limits: Check the limits on the number of emails you can send per day or per month.
- Email template design: Check if the mailer provides pre-designed templates or allows you to create your own.
- Email personalization: Check if the mailer allows you to personalize emails with recipient-specific information.
- Email tracking: Check if the mailer provides tracking features such as delivery and open rates.
- Email analytics: Check if the mailer provides analytics on the performance of sent emails.
- Integration: Check if the mailer integrates with your existing systems and tools.
- Cost: Check the cost of using the mailer, including any subscription fees or per-email charges.