Mailerlite vs mailchimp

The eternal debate!

MailerLite and Mailchimp are both popular email marketing platforms, but they have some key differences. Here's a comparison to help you decide which one is best for your needs:

Similarities:

  1. Both are email marketing platforms with automation features.
  2. They offer customizable templates and drag-and-drop editors.
  3. Both have integrations with popular e-commerce platforms like Shopify and WooCommerce.
  4. They provide analytics and reporting tools to track your campaigns' performance.

Differences:

  1. Pricing: Mailchimp offers a free plan with up to 2,000 subscribers, while MailerLite's free plan is limited to 1,000 subscribers. Mailchimp's paid plans start at $10/month (Basic), while MailerLite's paid plans start at $10/month (Standard).
  2. Automation: Mailchimp has more advanced automation features, including conditional logic and wait steps. MailerLite's automation is more straightforward, but still effective.
  3. Templates: Mailchimp has a more extensive library of templates, with a focus on creative and visually appealing designs. MailerLite's templates are more minimalist and simple, but still customizable.
  4. Segmentation: Mailchimp allows for more advanced segmentation, including custom fields and behavioral triggers. MailerLite's segmentation is more basic, but still effective for smaller lists.
  5. Support: Mailchimp has a more extensive knowledge base and community support, while MailerLite's support is more personalized and responsive.
  6. Integrations: Mailchimp has more integrations with third-party apps, including social media platforms and CRM systems. MailerLite has a more limited set of integrations, but is still compatible with popular platforms like Shopify and WooCommerce.
  7. Spam filters: Mailchimp has a more aggressive spam filter, which can sometimes flag legitimate emails. MailerLite's spam filter is more lenient, but still effective at preventing spam.
  8. Unsubscribe links: Mailchimp requires you to include an unsubscribe link in every email, while MailerLite allows you to customize the unsubscribe link or remove it altogether.

Who should choose Mailchimp:

  1. Large businesses or enterprises with complex automation needs.
  2. Those who require advanced segmentation and conditional logic.
  3. Those who need a wide range of integrations with third-party apps.

Who should choose MailerLite:

  1. Small businesses or solopreneurs with smaller email lists.
  2. Those who prioritize ease of use and simplicity.
  3. Those who want a more personalized support experience.

Ultimately, the choice between Mailchimp and MailerLite depends on your specific needs and goals. If you're just starting out or have a small email list, MailerLite might be a better fit. If you're looking for more advanced features and integrations, Mailchimp might be the way to go.