Mailermailer metrics report

Here is a sample metrics report for MailerMailer, a popular email marketing service:

Summary

• Total emails sent: 10,000
• Total bounces: 200 (2%)
• Total unsubscribes: 50 (0.5%)
• Total complaints: 10 (0.1%)
• Open rate: 25%
• Click-through rate (CTR): 5%
• Conversion rate: 2%

Email Metrics

• Average open rate: 25%
• Average CTR: 5%
• Average conversion rate: 2%
• Average bounce rate: 2%
• Average unsubscribe rate: 0.5%
• Average complaint rate: 0.1%

Segmented Metrics

• By list:
  • List A: 30% open rate, 6% CTR, 3% conversion rate
  • List B: 20% open rate, 4% CTR, 2% conversion rate
  • List C: 40% open rate, 8% CTR, 4% conversion rate
• By campaign:
  • Campaign A: 25% open rate, 5% CTR, 2% conversion rate
  • Campaign B: 20% open rate, 4% CTR, 1% conversion rate
  • Campaign C: 35% open rate, 7% CTR, 3% conversion rate

Device and Browser Metrics

• Desktop: 60% open rate, 10% CTR, 5% conversion rate
• Mobile: 30% open rate, 5% CTR, 2% conversion rate
• Tablet: 10% open rate, 2% CTR, 1% conversion rate
• Browser:
  • Chrome: 40% open rate, 8% CTR, 4% conversion rate
  • Firefox: 30% open rate, 6% CTR, 3% conversion rate
  • Safari: 20% open rate, 4% CTR, 2% conversion rate
  • Internet Explorer: 10% open rate, 2% CTR, 1% conversion rate

Geographic Metrics

• By country:
  • USA: 60% open rate, 10% CTR, 5% conversion rate
  • Canada: 20% open rate, 4% CTR, 2% conversion rate
  • UK: 10% open rate, 2% CTR, 1% conversion rate
  • Australia: 5% open rate, 1% CTR, 0.5% conversion rate
• By region:
  • North America: 50% open rate, 9% CTR, 4% conversion rate
  • Europe: 20% open rate, 4% CTR, 2% conversion rate
  • Asia-Pacific: 15% open rate, 3% CTR, 1.5% conversion rate
  • Latin America: 5% open rate, 1% CTR, 0.5% conversion rate

This report provides a comprehensive overview of the performance of your email campaigns, including metrics such as open rates, click-through rates, conversion rates, and more. It also allows you to segment your data by list, campaign, device, browser, and geographic location to gain a deeper understanding of your audience's behavior and preferences.