Mailing email lists

Mailing email lists! Here's a comprehensive guide to help you navigate the process:

What is an email list?

An email list is a collection of email addresses of individuals who have opted-in to receive emails from you or your organization. It's a crucial marketing tool for businesses, non-profits, and individuals to communicate with their audience, promote products or services, and build relationships.

Types of email lists:

  1. In-house list: A list of email addresses collected from your website, social media, or in-person events.
  2. Third-party list: A list purchased from a list broker or rented from another organization.
  3. Co-registrant list: A list of email addresses collected from co-registrants, such as partners or affiliates.

Best practices for building an email list:

  1. Obtain explicit consent: Ensure that subscribers have explicitly opted-in to receive emails from you.
  2. Provide value: Offer incentives, such as exclusive content, discounts, or newsletters, to encourage people to join your list.
  3. Segment your list: Divide your list into segments based on demographics, interests, or behaviors to improve targeting and personalization.
  4. Keep your list clean: Regularly clean and update your list to remove inactive or unengaged subscribers.
  5. Comply with anti-spam laws: Familiarize yourself with laws like CAN-SPAM, GDPR, and CASL to avoid legal issues.

How to mail an email list:

  1. Choose an email service provider (ESP): Select a reputable ESP like Mailchimp, Constant Contact, or Klaviyo to manage your email list and send campaigns.
  2. Create a campaign: Design and compose your email campaign using your ESP's tools and templates.
  3. Segment your list: Use your ESP's segmentation features to target specific groups within your list.
  4. Set up tracking: Use tracking pixels, links, or other analytics tools to monitor the performance of your campaign.
  5. Send and schedule: Schedule your campaign to send at the desired time and date.
  6. Monitor and analyze: Track the performance of your campaign and analyze the results to improve future campaigns.

Common email list mailing mistakes to avoid:

  1. Spamming: Sending unsolicited or unwanted emails to people who haven't opted-in.
  2. Not segmenting: Failing to segment your list can lead to irrelevant content and decreased engagement.
  3. Not providing value: Failing to provide value or relevance to your subscribers can lead to unsubscribes and decreased engagement.
  4. Not complying with anti-spam laws: Ignoring anti-spam laws can result in legal issues and damage to your reputation.

By following these best practices and avoiding common mistakes, you can effectively mail your email list and build strong relationships with your subscribers.