Mailing lead

A "mailing lead" is a term used in the context of direct marketing and sales. It refers to a potential customer who has shown interest in a product or service by providing their contact information, usually through a mailing list or online form.

In other words, a mailing lead is someone who has expressed a willingness to receive more information about a particular product or service, and has provided their contact details (such as name, email address, and/or physical address) to receive that information.

Mailing leads are often generated through various marketing channels, such as:

1. Online forms: Visitors to a website may fill out a form to request more information about a product or service.
2. Mailing lists: Companies may purchase or rent mailing lists from third-party providers, which contain contact information for individuals who have shown interest in similar products or services.
3. Trade shows and events: Attendees at trade shows and events may provide their contact information to receive more information about a product or service.
4. Referrals: Existing customers may refer friends or colleagues who are interested in a product or service.

The goal of a mailing lead is to convert them into a paying customer. This can be done through various means, such as:

1. Follow-up emails: Sending targeted emails to the mailing lead to provide more information about the product or service.
2. Phone calls: Making personalized phone calls to the mailing lead to answer questions and provide additional information.
3. Direct mail: Sending physical mailings, such as brochures or catalogs, to the mailing lead.
4. Online marketing: Targeting the mailing lead with online ads or social media campaigns.

By converting mailing leads into paying customers, businesses can generate revenue and grow their customer base.