Mailing report

A mailing report is a document that summarizes the results of a mailing campaign, typically used to track and analyze the effectiveness of a marketing or promotional effort. Here are some common elements that a mailing report may include:

1. Summary of the mailing: A brief overview of the mailing campaign, including the purpose, target audience, and date range.
2. Mailing list: A list of the recipients, including their names, addresses, and any other relevant demographic information.
3. Mail pieces sent: A breakdown of the number of mail pieces sent, including the type of mail piece (e.g. letter, postcard, brochure) and the quantity.
4. Delivery status: An update on the delivery status of the mail pieces, including any issues or delays.
5. Response rates: A summary of the response rates, including the number of responses received, the response rate percentage, and the types of responses (e.g. phone calls, emails, website visits).
6. Conversion rates: A summary of the conversion rates, including the number of conversions (e.g. sales, leads, sign-ups) and the conversion rate percentage.
7. Cost analysis: A breakdown of the costs associated with the mailing campaign, including the cost per piece, the total cost, and the return on investment (ROI).
8. Tracking and measurement: A summary of the tracking and measurement methods used to monitor the campaign's effectiveness, including any metrics or KPIs used to evaluate the campaign's success.
9. Conclusion and recommendations: A summary of the campaign's results and any recommendations for future improvements or adjustments.

Here is an example of a mailing report:

Mailing Report: Spring Promotion

Summary of the Mailing

• Purpose: To promote our new product line and encourage sales
• Target audience: Existing customers and prospects in the Midwest region
• Date range: March 15 - April 15

Mailing List

• 5,000 recipients
• 2,500 existing customers
• 2,500 prospects

Mail Pieces Sent

• 5,000 letters
• 1,000 postcards

Delivery Status

• All mail pieces were delivered on time and without issue

Response Rates

• 10% response rate (500 responses)
• 5% conversion rate (250 conversions)

Conversion Rates

• 20% conversion rate (50 sales)
• 10% conversion rate (25 leads)

Cost Analysis

• Cost per piece: $0.50
• Total cost: $2,500
• ROI: 25%

Tracking and Measurement

• Tracking codes were used to monitor website traffic and online conversions
• Phone calls and emails were tracked using a CRM system

Conclusion and Recommendations

• The campaign was successful in promoting our new product line and driving sales
• Recommendations for future improvements include increasing the mail piece quantity and using more targeted mailing lists.

This is just an example, and the specific elements and details included in a mailing report may vary depending on the goals and objectives of the campaign.