Mailing trifolds
Mailing trifolds! Those clever little pieces of marketing magic that can help you stand out in a crowded mailbox. Here's a rundown on what they are, how to create them, and some best practices to get the most out of your mailing trifolds:
What is a mailing trifold?
A mailing trifold is a type of direct mail piece that consists of a single sheet of paper or cardstock that is folded into three panels. The panels are typically designed to be read in a specific order, with the top panel usually containing the most important information, such as a headline or offer.
How to create a mailing trifold:
To create a mailing trifold, you'll need:
- A design program: You can use a design program like Adobe InDesign, Illustrator, or Canva to create your trifold.
- A template: You can use a pre-made template or create your own from scratch.
- Content: Write or gather the content you want to include on your trifold, such as text, images, and graphics.
- Folding: Once you've designed your trifold, you'll need to fold it into three panels. You can use a paper folder or fold it by hand.
Best practices for mailing trifolds:
- Keep it simple: Avoid cluttering your trifold with too much information. Focus on the most important details and use visuals to help tell your story.
- Use a clear headline: Your headline should be attention-grabbing and clearly communicate the purpose of your trifold.
- Make it easy to read: Use a clear, easy-to-read font and make sure your text is large enough to be easily read.
- Use visuals: Incorporate images, graphics, or charts to help illustrate your point and make your trifold more engaging.
- Include a call-to-action: Encourage the recipient to take action by including a call-to-action, such as a website URL or phone number.
- Use a compelling offer: Offer something of value to the recipient, such as a discount, free trial, or exclusive content.
- Test and refine: Test your trifold with a small group of recipients and refine it based on feedback before sending it out to a larger audience.
Tips for mailing trifolds:
- Use a unique fold: Use a unique fold to make your trifold stand out from the crowd.
- Add a personal touch: Add a personal touch by including the recipient's name or a personalized message.
- Use a clear and concise message: Make sure your message is clear and concise, and that it communicates your value proposition.
- Use a professional design: Use a professional design that reflects your brand and is easy to read.
- Include a reply mechanism: Include a reply mechanism, such as a reply card or a QR code, to make it easy for recipients to respond.
By following these tips and best practices, you can create a mailing trifold that effectively communicates your message and drives results. Happy designing!