Meaning of trailing mail
In the context of email marketing, "trailing mail" refers to a series of automated email messages that are sent to subscribers after they have taken a specific action or completed a specific task. The purpose of trailing mail is to nurture the subscriber and encourage them to take further action, such as making a purchase or engaging with the brand in some way.
Trailing mail is often used to:
- Follow up with subscribers who have abandoned their shopping carts or left items in their baskets.
- Send reminders or notifications to subscribers who have started a process but haven't completed it, such as filling out a form or scheduling a consultation.
- Provide additional information or resources to subscribers who have shown interest in a particular topic or product.
- Encourage subscribers to take a specific action, such as making a purchase or signing up for a free trial.
Trailing mail is typically sent at regular intervals, such as daily, weekly, or monthly, and is designed to be personalized and relevant to the subscriber's interests and behavior. The goal is to keep the subscriber engaged and moving through the sales funnel, ultimately driving conversions and revenue.
Some common types of trailing mail include:
- Abandoned cart emails: Sent to subscribers who have left items in their shopping cart without checking out.
- Welcome series: A series of emails sent to new subscribers to introduce them to the brand and provide valuable content.
- Win-back series: A series of emails sent to inactive subscribers to try to re-engage them with the brand.
- Onboarding series: A series of emails sent to new customers to help them get started with a product or service.
- Follow-up series: A series of emails sent to subscribers who have shown interest in a particular product or service, but haven't taken action yet.
Overall, trailing mail is an important part of any email marketing strategy, as it helps to build relationships with subscribers, increase engagement, and drive conversions.