Nielsen mail
Nielsen Mail is a market research company that specializes in providing data and insights on consumer behavior and preferences. Here are some key facts about Nielsen Mail:
- Parent company: Nielsen Mail is a subsidiary of Nielsen Holdings, a global information and measurement company.
- Focus: Nielsen Mail focuses on providing data and insights on consumer behavior and preferences related to mail and parcel delivery.
- Data collection: Nielsen Mail collects data through various methods, including surveys, online panels, and transactional data from postal services and e-commerce platforms.
- Services: Nielsen Mail offers a range of services, including:
- Mail tracking and monitoring
- Consumer behavior analysis
- Market research and insights
- Competitive analysis
- Marketing strategy development
- Industry expertise: Nielsen Mail has expertise in the following industries:
- Postal services
- E-commerce
- Retail
- Logistics and transportation
- Marketing and advertising
- Global presence: Nielsen Mail has a global presence, with offices in the United States, Europe, Asia, and Latin America.
- Client base: Nielsen Mail's client base includes postal services, e-commerce companies, retailers, and marketing agencies.
- Methodologies: Nielsen Mail uses various methodologies to collect and analyze data, including:
- Online surveys
- Mobile surveys
- In-store surveys
- Transactional data analysis
- Statistical modeling
- Reports and publications: Nielsen Mail publishes regular reports and publications on consumer behavior and trends in the mail and parcel delivery industry.
- Awards and recognition: Nielsen Mail has received several awards and recognition for its innovative approaches to market research and data analysis.
Overall, Nielsen Mail is a leading provider of market research and data analysis services in the mail and parcel delivery industry, helping clients make informed decisions and stay ahead of the competition.