Per contract fee for email lists
The per-contract fee for email lists can vary widely depending on several factors, such as:
- List size: Larger lists typically command higher fees.
- List quality: High-quality lists with engaged subscribers may be more valuable than low-quality lists with inactive subscribers.
- Industry/niche: Lists in high-demand industries or niches, such as finance or healthcare, may command higher fees.
- Geographic targeting: Lists with specific geographic targeting, such as country-specific or city-specific lists, may be more valuable.
- Data accuracy: Lists with high accuracy rates (e.g., fewer bounces, unsubscribes) may be more valuable.
- Frequency of use: Lists that are used frequently may be more valuable than those used infrequently.
- Competition: The level of competition for the list may impact the fee.
Here are some general estimates for per-contract fees for email lists:
- Small lists (less than 1,000 subscribers): $50-$500 per contract
- Medium lists (1,000-10,000 subscribers): $100-$2,000 per contract
- Large lists (10,000-50,000 subscribers): $200-$5,000 per contract
- Very large lists (50,000-100,000 subscribers): $500-$10,000 per contract
- Extremely large lists (100,000+ subscribers): $1,000-$20,000 per contract
Keep in mind that these are rough estimates, and actual fees may vary significantly depending on the specific circumstances.
It's also important to note that some email list providers may charge a flat fee per email address, rather than a per-contract fee. In this case, the fee would be a one-time payment for each email address, regardless of how many times it's used.
When negotiating a per-contract fee for an email list, be sure to consider the following factors:
- The list's quality and accuracy
- The list's relevance to your target audience
- The list's frequency of use
- The level of competition for the list
- The provider's reputation and expertise
By considering these factors, you can negotiate a fair and reasonable per-contract fee for the email list that meets your marketing needs.