Piece mailing
You're referring to "piece mailing" in the context of direct mail marketing!
Piece mailing, also known as bulk mailing, is the process of sending a large quantity of identical pieces of mail, such as letters, postcards, or brochures, to a large number of recipients. This is often done by businesses, organizations, or individuals to promote their products, services, or causes.
Here are some key aspects of piece mailing:
- Bulk mailing: Piece mailing involves sending a large quantity of mail pieces to a large number of recipients. This is typically done through a commercial mail service, such as the United States Postal Service (USPS) or a private mail carrier.
- Standardized mail pieces: Piece mailing typically involves sending identical mail pieces, such as letters or postcards, to a large number of recipients. This helps to streamline the process and reduce costs.
- Addressing and sorting: Before mailing, the mail pieces are addressed and sorted according to the recipients' addresses. This is often done using specialized software or manual processes.
- Postage and handling: The mail pieces are then mailed to the recipients, with postage and handling costs factored into the overall cost of the piece mailing.
- Tracking and reporting: Many piece mailing services offer tracking and reporting capabilities, allowing senders to monitor the progress of their mail pieces and track their effectiveness.
Piece mailing can be an effective way to reach a large audience, promote products or services, and build brand awareness. However, it's essential to ensure that the mail pieces are well-designed, targeted to the right audience, and comply with relevant regulations and laws.