Political direct mail examples
Here are some examples of political direct mail pieces:
Campaign Mailers
- Introduction Letter: A letter introducing the candidate to voters, highlighting their qualifications and platform. Example: "Meet Jane Doe, Your Next Mayor"
[Image of Jane Doe with a friendly smile]
Dear [Name],
I'm excited to introduce myself as your next mayor. As a lifelong resident of this city, I've seen firsthand the challenges we face and the opportunities we have to make a difference.
[Insert brief bio and platform highlights]
Sincerely, Jane Doe
- Issue-Specific Mailer: A mailer focusing on a specific issue, such as healthcare or education, to appeal to voters' concerns. Example: "Protect Our Children's Healthcare"
[Image of a child with a band-aid]
Dear [Name],
As a parent, you want the best for your child. That's why I'm committed to protecting our children's healthcare. My opponent has a record of voting against affordable healthcare for families. I will fight to ensure every child has access to quality care.
[Insert relevant statistics and quotes]
Sincerely, Jane Doe
Opposition Research Mailers
- Attack Ad: A mailer highlighting the opponent's negative qualities or actions. Example: "The Truth About John Smith's Record"
[Image of John Smith with a red "X" through it]
Dear [Name],
You deserve to know the truth about John Smith's record. He's voted against our community's interests time and time again. Don't let him fool you with empty promises.
[Insert specific examples of John Smith's votes or actions]
Sincerely, Jane Doe
- Contrast Mailer: A mailer highlighting the differences between the candidate and their opponent. Example: "A Choice for Our Community"
[Image of Jane Doe with a green checkmark]
Dear [Name],
As a community, we deserve a choice between two different visions for our future. I'm committed to [insert specific issues or values]. My opponent, on the other hand, has a record of [insert opposite values or actions]. The choice is clear.
[Insert relevant statistics and quotes]
Sincerely, Jane Doe
Get-Out-the-Vote (GOTV) Mailers
- Reminder Mailer: A mailer reminding voters to cast their ballots. Example: "Don't Forget to Vote!"
[Image of a ballot box with a clock]
Dear [Name],
Election Day is just around the corner! Don't forget to cast your ballot and have your voice heard. Every vote matters, and I need your support to make a difference.
[Insert voting information and deadlines]
Sincerely, Jane Doe
- Endorsement Mailer: A mailer featuring endorsements from local leaders or organizations. Example: "Endorsed by [Local Leader/Organization]"
[Image of the endorsement logo]
Dear [Name],
I'm proud to have the endorsement of [Local Leader/Organization], who recognizes my commitment to [insert specific issues or values]. Join me in making a difference for our community.
[Insert relevant quotes and statistics]
Sincerely, Jane Doe
These are just a few examples of political direct mail pieces. The key is to create a compelling message that resonates with your target audience and effectively communicates your candidate's platform and values.