Postcard direct mail costs
The cost of direct mail postcards can vary depending on several factors, including the size and design of the postcard, the quantity you order, the printing and mailing services you use, and the location you're targeting. Here are some estimated costs to give you an idea of what to expect:
Printing Costs:
- Standard 4x6 postcard: $0.05 to $0.15 per piece
- Standard 5x7 postcard: $0.10 to $0.25 per piece
- Premium 6x9 postcard: $0.20 to $0.50 per piece
Mailing Costs:
- First-Class Mail (1-3 oz): $0.35 to $0.55 per piece (depending on the destination)
- Standard Mail (1-3 oz): $0.20 to $0.40 per piece (depending on the destination)
- Priority Mail (1-3 oz): $4.95 to $6.95 per piece (depending on the destination)
Total Cost:
- For a standard 4x6 postcard, the total cost could be around $0.40 to $0.70 per piece (printing and mailing)
- For a standard 5x7 postcard, the total cost could be around $0.50 to $1.00 per piece (printing and mailing)
- For a premium 6x9 postcard, the total cost could be around $1.00 to $2.00 per piece (printing and mailing)
Additional Costs:
- Design and layout: $100 to $500 (depending on the complexity of the design)
- List rental or purchase: $50 to $500 (depending on the size and quality of the list)
- Data processing and sorting: $50 to $200 (depending on the complexity of the data)
- Mailing list cleaning and verification: $50 to $200 (depending on the size of the list)
Total Estimated Cost:
- For a small-scale direct mail campaign (1,000 to 5,000 pieces): $500 to $5,000
- For a medium-scale direct mail campaign (5,000 to 20,000 pieces): $2,500 to $20,000
- For a large-scale direct mail campaign (20,000 to 50,000 pieces): $10,000 to $50,000
Keep in mind that these are rough estimates, and the actual cost of your direct mail postcard campaign may vary depending on your specific needs and requirements. It's always a good idea to get quotes from multiple printing and mailing services to compare prices and find the best deal for your budget.