Postcard mail outs

The art of postcard mail outs! Here's a comprehensive guide to help you get started:

What is a postcard mail out? A postcard mail out is a marketing tactic where you send a large number of postcards to a targeted audience, usually with a specific goal in mind, such as promoting a product, service, event, or idea.

Benefits of postcard mail outs:

  1. Cost-effective: Postcards are a relatively inexpensive way to reach a large audience.
  2. High visibility: Postcards are often displayed on kitchen counters, desks, and coffee tables, making them hard to ignore.
  3. Personal touch: Postcards can be personalized with names, addresses, and messages, making them feel more personal.
  4. Measurable results: You can track the effectiveness of your postcard campaign by monitoring responses, sales, or website traffic.

How to plan a successful postcard mail out:

  1. Define your target audience: Identify the people you want to reach with your postcard. Consider demographics, interests, and behaviors.
  2. Set a clear goal: Determine what you want to achieve with your postcard campaign. Is it to drive sales, generate leads, or promote an event?
  3. Design your postcard: Create a visually appealing design that grabs attention. Keep it simple, concise, and easy to read.
  4. Write a compelling message: Craft a message that resonates with your target audience. Keep it short, sweet, and to the point.
  5. Choose the right mailing list: Select a mailing list that targets your desired audience. You can purchase lists or rent them from reputable providers.
  6. Plan your budget: Determine how much you're willing to spend on your postcard campaign. Consider the cost of design, printing, mailing, and any additional expenses.
  7. Track your results: Monitor your postcard campaign's effectiveness by tracking responses, sales, or website traffic.

Tips and best practices:

  1. Use a clear and concise headline: Grab attention with a bold, eye-catching headline.
  2. Include a call-to-action: Encourage recipients to take action by including a clear call-to-action (CTA).
  3. Use high-quality images: Incorporate high-quality images that are relevant to your message.
  4. Keep it simple: Avoid clutter and keep your design simple and easy to read.
  5. Use a professional font: Choose a font that's easy to read and professional.
  6. Proofread carefully: Double-check your postcard for spelling, grammar, and punctuation errors.
  7. Test and refine: Test your postcard design and message with a small group before sending it to your entire mailing list.

Common postcard mail out formats:

  1. Standard postcard: A traditional postcard with a message on one side and a return address on the other.
  2. Double-sided postcard: A postcard with a message on both sides.
  3. Folded postcard: A postcard that folds out to reveal a larger message or design.
  4. Greeting card postcard: A postcard that doubles as a greeting card, often with a more personal message.

Postcard mail out services:

  1. Print and mail services: Companies that print and mail your postcards for you.
  2. Mailing list providers: Companies that offer mailing lists for rent or purchase.
  3. Postcard design services: Companies that design and create postcards for you.

By following these guidelines and tips, you can create a successful postcard mail out campaign that drives results for your business or organization.