Re engagement email campaigns

Re-engagement email campaigns are a series of emails sent to inactive or unresponsive subscribers with the goal of reactivating their interest in your brand, product, or service. Here are some best practices and examples of re-engagement email campaigns:

Why re-engage subscribers?

  1. Reduce unsubscribes: By re-engaging inactive subscribers, you can reduce the number of people who unsubscribe from your list.
  2. Increase engagement: Re-engagement campaigns can help increase open rates, click-through rates, and conversion rates.
  3. Improve deliverability: When you have a high number of inactive subscribers, it can negatively impact your email deliverability. Re-engagement campaigns can help clean up your list and improve deliverability.

Types of re-engagement email campaigns

  1. Win-back campaign: Send a series of emails to inactive subscribers with special offers, exclusive content, or personalized messages to win them back.
  2. Re-engagement survey: Send a survey to inactive subscribers to understand why they're not engaging with your emails and gather feedback.
  3. Abandoned cart campaign: Send emails to subscribers who abandoned their carts to remind them about their unfinished purchases.
  4. Welcome back campaign: Send a welcome back email to subscribers who have re-engaged with your brand after a period of inactivity.

Best practices for re-engagement email campaigns

  1. Segment your list: Segment your list to target inactive subscribers who are most likely to re-engage.
  2. Personalize your emails: Use personalization to make your emails more relevant and engaging.
  3. Keep it concise: Keep your emails concise and to the point to avoid overwhelming inactive subscribers.
  4. Use attention-grabbing subject lines: Use attention-grabbing subject lines to increase open rates.
  5. Monitor and adjust: Monitor the performance of your re-engagement campaign and adjust your strategy as needed.

Examples of re-engagement email campaigns

  1. "We miss you!" email: Send an email with a playful subject line and a message that acknowledges the subscriber's absence.
  2. Exclusive offer email: Send an email with an exclusive offer or discount to inactive subscribers to win them back.
  3. Survey email: Send an email with a survey to understand why inactive subscribers are not engaging with your emails.
  4. Abandoned cart reminder email: Send an email to remind inactive subscribers about their abandoned cart and offer a discount to complete the purchase.
  5. Welcome back email: Send an email to welcome back inactive subscribers who have re-engaged with your brand.

Re-engagement email campaign templates

  1. Win-back campaign template: Use a template that includes a personalized message, a special offer, and a clear call-to-action.
  2. Re-engagement survey template: Use a template that includes a survey with multiple-choice questions and an open-ended question.
  3. Abandoned cart reminder template: Use a template that includes a reminder about the abandoned cart, a special offer, and a clear call-to-action.
  4. Welcome back template: Use a template that includes a personalized message, a welcome back message, and a clear call-to-action.

Remember to always follow best practices for email marketing and comply with anti-spam laws when sending re-engagement email campaigns.