Reconfirmation campaign mailchimp

A reconfirmation campaign in Mailchimp is a series of automated emails that are sent to subscribers who have not engaged with your content or have not confirmed their subscription in a while. The goal of a reconfirmation campaign is to re-engage these subscribers and confirm their interest in receiving emails from you.

Here's a step-by-step guide to creating a reconfirmation campaign in Mailchimp:

Why reconfirm subscribers?

Reconfirming subscribers is important for several reasons:

  1. Reduce spam complaints: Unengaged subscribers can lead to spam complaints, which can harm your email deliverability.
  2. Improve engagement: Reconfirming subscribers can help you identify who is still interested in your content and who is not.
  3. Remove inactive subscribers: You can remove subscribers who do not reconfirm their subscription, which can help improve your email list quality.

How to create a reconfirmation campaign in Mailchimp

  1. Log in to your Mailchimp account: Go to your Mailchimp dashboard and click on the "Audience" tab.
  2. Create a new campaign: Click on the "Create a campaign" button and select "Reconfirmation" as the campaign type.
  3. Choose your audience: Select the audience you want to reconfirm. You can choose a specific segment or all subscribers.
  4. Set the campaign settings: Set the campaign settings, such as the subject line, from name, and email content.
  5. Add a confirmation step: Add a confirmation step to the campaign. This is where subscribers will confirm their subscription by clicking on a link or responding to the email.
  6. Set the reconfirmation criteria: Set the criteria for reconfirmation, such as the number of days since the subscriber last engaged with your content.
  7. Schedule the campaign: Schedule the campaign to send at a specific time or interval.
  8. Monitor and analyze: Monitor and analyze the results of your reconfirmation campaign to see which subscribers are reconfirming and which are not.

Example email content for a reconfirmation campaign

Here's an example of an email that you could send as part of a reconfirmation campaign:

Subject: Confirm your subscription to our newsletter

Hi [Subscriber Name],

We hope this email finds you well. We're reaching out because we haven't heard from you in a while, and we want to make sure you're still interested in receiving emails from us.

To confirm your subscription, simply click on the link below:

[Insert confirmation link]

If you're still interested in receiving emails from us, please click on the link above. If you're no longer interested, you can unsubscribe by clicking on the unsubscribe link at the bottom of this email.

Thank you for your time, and we look forward to hearing back from you.

Best regards, [Your Name]

Best practices for reconfirmation campaigns

Here are some best practices to keep in mind when creating a reconfirmation campaign:

  1. Keep the email content concise and clear: Make sure the email content is easy to understand and concise.
  2. Use a clear and prominent call-to-action: Use a clear and prominent call-to-action (CTA) to encourage subscribers to reconfirm their subscription.
  3. Make it easy to unsubscribe: Make it easy for subscribers to unsubscribe if they're no longer interested in receiving emails from you.
  4. Monitor and analyze the results: Monitor and analyze the results of your reconfirmation campaign to see which subscribers are reconfirming and which are not.
  5. Segment your audience: Segment your audience based on their engagement levels and reconfirmation status to target specific groups with tailored content.

By following these best practices and creating a well-designed reconfirmation campaign, you can help improve your email list quality, reduce spam complaints, and increase engagement with your subscribers.